University of Tennessee - Social Media: Blogging

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Learn from Cynthia Moxley and Gavin Baker of Moxley Carmichael to use the power of blogging to build your business. Your business should have one. Learn how to engage a diverse audience with a blog community. In this course you'll learn a simple blogging strategy and tips on how to get started. http://www.moxleycarmichael.com http://twitter.com/moxcar http://twitter.com/gavinbaker http://twitter.com/cmmoxley http://bluestreak.moxleycarmichael.com http://newstreak.moxleycarmichael.com

Tecnologia Negócios

Hi, I’m Cynthia. Cynthia Moxley CEO cmmoxley@moxleycarmichael.com @cmmoxley

Hi, I’m Gavin. Gavin Baker Director of Digital Media gbaker@moxleycarmichael.com @gavinbaker

Introductions What’s your name? What do you do? What do you hope to learn?

Schedule Introductions Session I Class Activity Break Q & A Class Activity Session II Q & A

Time spent on social networking sites increased 277% in 2009. - Nielsen Web users spend 6 hours a month with social media. - Nielsen 18% of all new content found online, is found through social media. - Nielsen Why should you care? 7

Ability to tell your story Good for business Drive traffic to your website Connect with people around your passion Why should I blog? 8

Provides change (good for search engines) Positions you as an expert People do business with who they know It’s fun! Why should I blog? 8

BlueStreak.moxleycarmichael.com NewStreak.moxleycarmichael.com AllAroundKTown.com Instapundit.com NotAWigshop.com People do business with who they know It’s fun! Good blogs to read 8

#1 #2 #3 #4 #5 Examples of good blog posts 8

What is the reason you will start blogging?

Start with a topic How often? How long? What blogging platform? How do I blog? 8

What are you passionate about? What does your business stand for? Where are you a subject matter expert? Topic 8

300-600 words. Use pictures and video. Once a week? Once a month? Be consistent! Readers scan. Details 8

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University of Tennessee - Social Media: Blogging

1. Blogging March 10, 2011

2. Hi, I’m Cynthia. Cynthia Moxley CEO cmmoxley@moxleycarmichael.com @cmmoxley

3. Hi, I’m Gavin. Gavin Baker Director of Digital Media gbaker@moxleycarmichael.com @gavinbaker

4. We Represent the Best

5. Introductions What’s your name? What do you do? What do you hope to learn?

6. Schedule Introductions Session I Class Activity Break Q & A Class Activity Session II Q & A

7. Time spent on social networking sites increased 277% in 2009. - Nielsen Web users spend 6 hours a month with social media. - Nielsen 18% of all new content found online, is found through social media. - Nielsen Why should you care? 7

9. Say what you want

10. Promotion

11. Influence

12.

13. Perceptions 8

14. Ability to tell your story Good for business Drive traffic to your website Connect with people around your passion Why should I blog? 8

15. Provides change (good for search engines) Positions you as an expert People do business with who they know It’s fun! Why should I blog? 8

16. BlueStreak.moxleycarmichael.com NewStreak.moxleycarmichael.com AllAroundKTown.com Instapundit.com NotAWigshop.com People do business with who they know It’s fun! Good blogs to read 8

17. #1 #2 #3 #4 #5 Examples of good blog posts 8

18. Favorite posts 8

19. Other Specific Questions? 8

20. What is the reason you will start blogging?

21. Break

22. Class Examples

23. Start with a topic How often? How long? What blogging platform? How do I blog? 8

24. What are you passionate about? What does your business stand for? Where are you a subject matter expert? Topic 8

25. 300-600 words. Use pictures and video. Once a week? Once a month? Be consistent! Readers scan. Details 8

26. Wordpress Blogger Tumblr Platform 8

27. Other Specific Questions? 8

28. What is your first step to get started?

29. Class Examples

30. Contact Moxley Carmichael http://moxleycarmichael.com 865 544 0088 @moxcar http://moxcar.com/newstreak http://moxcar.com/bluestreak

University of Tennessee - Social Media: Blogging

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