Moxie Software Webinar with Paul Greenberg discussing social CRM strategy

1. CRM Strategies for the
Social Customer
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This presentation is part of the
CX Super Heroes Webinar Series 1:00pm ET / 10:00am PT.
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2. Welcome
Thank you for joining today! Speaker
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Chat panel & Twitter - @MoxieSoft &
@pgreenbe Paul Greenberg
President,
The 56 Group, LLC
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25. Forecasts
By 2012, 200% growth over 2011.
$100,000,000.
[M2]
By 2014, 70% of all businesses in the
Global 2000 will have gamified apps.
[Gartner]
By 2016, we’re looking at a $2.8 billion
market.

32. Company preparation
Expectations.
Meet customer expectations, if reasonable.
Reactions.
Don’t react to everything.
Relationship.
Treat customer as a partner, not a client. Value.
Involve customer as extension of company
Recognize customers and your idea of
(community retailing).
value are not the same.
Resource. Important channels.
Resource customers to sculpt their
Provide most important channels to
relationship with you.
customers, not necessarily all of them.

49. Thank You
Questions:
• WebEx Chat Panel
• Twitter: @Moxiesoft & @pgreenbe
Session recording and presentation will be sent via
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Contact Moxie Software:
• info@moxiesoft.com
• +1.800.474.1149
• www.moxiesoft.com