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2012 Municipal Series: MCUrgent Beginner Course

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Morris County NJ
Morris County NJ

MCUrgent is a social media emergency notification system developed by Morris County and used in multi-jurisdictional emergencies. This beginner course explains what it is, how it was developed, and how municipalities can post messages.

Tecnologia
1 de 34
MCUrgent A Shared Emergency Information Network Carol A. Spencer, Web Manager Building a Municipal Social Presence Morris County NJ February 8, 2012 Getting the word out with social media
Holy crap! It’s raining!
Disasters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
People need information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding information was difficult ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When disseminating information… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crafting a solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Twitter to Share Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],True social media use allows citizen contribution & sharing: Twitterers can add #hashtags to their own postings Twitterers can message MCUrgent
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our vision of MCUrgent Morris Twp Parsippany Denville Riverdale Dover Towns create a tweet #hashtag post #MCParsip RT 46 WB between New Rd and Rt 202/Parsippany Rd flooded. All lanes closed. 6:37 AM Mar 15 th via Twitter
Our vision of MCUrgent Towns create a tweet #hashtag post Morris Twp Parsippany Denville Riverdale Dover Twitter (MCUrgent) Facebook (MCUrgent)
Our vision of MCUrgent Towns create a tweet #hashtag post Morris Twp Parsippany Denville Riverdale Dover Twitter (MCUrgent) Facebook (MorrisCountyNJ) Twitter (MorrisCountyNJ) Facebook (Town page) Twitter (Town feed) Facebook (MCUrgent)
Social Media Spreads the Message Quickly 911 1,189 2,219 852 157 235 5,563 people could get the message with just 1 click of the mouse. Twitter “Fast Follow” users are not included here so the contacted number is even higher. Twitter (MCUrgent) Facebook (MorrisCountyNJ) Twitter (MorrisCountyNJ) Facebook (Town page) Twitter (Town feed) Facebook (MCUrgent)
MCUrgent in practice
MCUrgent in practice
Hootsuite Dashboard
Hootsuite Dashboard
Hootsuite Dashboard
Hootsuite Dashboard
Hootsuite Dashboard
Hootsuite Dashboard: Let’s try it… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. Add a social network
Hootsuite Dashboard: Let’s try it… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2. Accept an invitation to join a social network
Hootsuite Dashboard: Let’s try it… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3. Post to test accounts (MorrisTest, MyJurisdiction)
Hootsuite Dashboard: Let’s try it… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4. Post to test accounts (MorrisTest, MyJurisdiction)
Hootsuite Tools
Hootsuite Tools
Hootsuite Tools
Hootsuite Tools
Before Posting Double check before you post ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A few more things… Searching, deleting, filtering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary of MCUrgent ,[object Object],[object Object],[object Object],[object Object]
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MCUrgent A Shared Emergency Information Network Carol A. Spencer, Web Manager Building a Municipal Social Presence Morris County NJ February 8, 2012 Getting the word out with social media

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2012 Municipal Series: MCUrgent Beginner Course

  • 1. MCUrgent A Shared Emergency Information Network Carol A. Spencer, Web Manager Building a Municipal Social Presence Morris County NJ February 8, 2012 Getting the word out with social media
  • 2. Holy crap! It’s raining!
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  • 11. Our vision of MCUrgent Morris Twp Parsippany Denville Riverdale Dover Towns create a tweet #hashtag post #MCParsip RT 46 WB between New Rd and Rt 202/Parsippany Rd flooded. All lanes closed. 6:37 AM Mar 15 th via Twitter
  • 12. Our vision of MCUrgent Towns create a tweet #hashtag post Morris Twp Parsippany Denville Riverdale Dover Twitter (MCUrgent) Facebook (MCUrgent)
  • 13. Our vision of MCUrgent Towns create a tweet #hashtag post Morris Twp Parsippany Denville Riverdale Dover Twitter (MCUrgent) Facebook (MorrisCountyNJ) Twitter (MorrisCountyNJ) Facebook (Town page) Twitter (Town feed) Facebook (MCUrgent)
  • 14. Social Media Spreads the Message Quickly 911 1,189 2,219 852 157 235 5,563 people could get the message with just 1 click of the mouse. Twitter “Fast Follow” users are not included here so the contacted number is even higher. Twitter (MCUrgent) Facebook (MorrisCountyNJ) Twitter (MorrisCountyNJ) Facebook (Town page) Twitter (Town feed) Facebook (MCUrgent)
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  • 34. MCUrgent A Shared Emergency Information Network Carol A. Spencer, Web Manager Building a Municipal Social Presence Morris County NJ February 8, 2012 Getting the word out with social media