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How can you measure the quality of the experience people are having with your service or your brand? Not just on a single channel but on all channels? How do you know what drives people & what their ‘moments of truth’ are? How do you identify opportunities from that? In order to tackle these questions we use a customised version of the Adaptive Path’s Experience Mapping method. In the workshop we’ll walk you, step by step through Experience Mapping and show why it is such a useful tool for us at IceMobile. We will also exemplify Experience Mapping with a couple of different project cases in which we used this method.