How to Leverage LinkedIn as a Marketing Channel

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MoreVisibility

LinkedIn team up to bring you 10 ways to leverage LinkedIn by targeting their 7.9 million business decision-makers.

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MoreVisibility 2010 www.MoreVisibility.com How to Leverage as a Marketing Channel

Today’s Presenters: MoreVisibility 2010 www.MoreVisibility.com Danielle Leitch Andrew Chang MOREVISIBILITY EVP, Client Strategy linkedin.com/in/danielleleitch LINKEDIN Marketing Manager linkedin.com/in/andrewjchang1

LinkedIn members are reconnecting and managing their professional identity Top 4 reasons people come to LinkedIn*: #1: Reconnect with colleagues #2: Manage your professional identity #3: Find out what your colleagues are up to #4: New business opportunities *Source: LinkedIn online survey (4/2010) of over 5,000 U.S. LinkedIn members

LinkedIn Benefits MoreVisibility 2010 www.MoreVisibility.com • Manage your professional information • Be introduced to potential clients • Create, collaborate on projects • Be found and find potential partners • Gain insights from like-minded professionals • Discover new inside connections • Find the best talent for your company

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How to Leverage LinkedIn as a Marketing Channel

2. MoreVisibility 2010 www.MoreVisibility.com How to Leverage as a Marketing Channel

3. Today’s Presenters: MoreVisibility 2010 www.MoreVisibility.com Danielle Leitch Andrew Chang MOREVISIBILITY EVP, Client Strategy linkedin.com/in/danielleleitch LINKEDIN Marketing Manager linkedin.com/in/andrewjchang1

4. Agenda MoreVisibility 2010 www.MoreVisibility.com • Channel Background • Establish a Profile • Expanding Your Reach • Tracking Results • Advertising through DirectAds • Connecting with Others • Company Profiles

5. LinkedIn members are reconnecting and managing their professional identity Top 4 reasons people come to LinkedIn*: #1: Reconnect with colleagues #2: Manage your professional identity #3: Find out what your colleagues are up to #4: New business opportunities *Source: LinkedIn online survey (4/2010) of over 5,000 U.S. LinkedIn members

6. LinkedIn Benefits MoreVisibility 2010 www.MoreVisibility.com • Manage your professional information • Be introduced to potential clients • Create, collaborate on projects • Be found and find potential partners • Gain insights from like-minded professionals • Discover new inside connections • Find the best talent for your company

8. Creating Your Profile MoreVisibility 2010 www.MoreVisibility.com

9. What Can Be Shared? MoreVisibility 2010 www.MoreVisibility.com • Create a Private Profile – share nothing • Any or all of the following:

10.

11. MoreVisibility 2010 www.MoreVisibility.com TWITTER INTEGRATION

12. Applications: Tripit MoreVisibility 2010 www.MoreVisibility.com

13. Applications: WordPress MoreVisibility 2010 www.MoreVisibility.com

14. Applications: BlogLink by TypePad MoreVisibility 2010 www.MoreVisibility.com

15. Applications: SlideShare MoreVisibility 2010 www.MoreVisibility.com

16.

17.

18. Searching for Connections MoreVisibility 2010 www.MoreVisibility.com

19. Adding a Connection MoreVisibility 2010 www.MoreVisibility.com

20. Networking for Connections MoreVisibility 2010 www.MoreVisibility.com

21. Joining a Group MoreVisibility 2010 www.MoreVisibility.com

22. Group Details MoreVisibility 2010 www.MoreVisibility.com

23. Creating a Group MoreVisibility 2010 www.MoreVisibility.com

24. Asking and Answering Questions MoreVisibility 2010 www.MoreVisibility.com

25. Asking Questions MoreVisibility 2010 www.MoreVisibility.com

26.

27. MoreVisibility 2010 www.MoreVisibility.com Your ads here

28.

29. What an Ad Looks Like MoreVisibility 2010 www.MoreVisibility.com 50x50 pixel image (optional) Headline & Description Visible URL LinkedIn Member or Company Page

30. MoreVisibility 2010 www.MoreVisibility.com

31. MoreVisibility 2010 www.MoreVisibility.com

32. Manage Your Campaigns MoreVisibility 2010 www.MoreVisibility.com

33. Examples MoreVisibility 2010 www.MoreVisibility.com Recruiting & Staffing Online Education High Technology Business Services

34.

35. Business Corporate Profile

36. Following Companies MoreVisibility 2010 www.MoreVisibility.com

37. Find and Attend Events MoreVisibility 2010 www.MoreVisibility.com

38.

39. Profile Statistics MoreVisibility 2010 www.MoreVisibility.com

40. Link Shorteners MoreVisibility 2010 www.MoreVisibility.com

41. Referring Web Traffic MoreVisibility 2010 www.MoreVisibility.com

42. Questions? MoreVisibility 2010 www.MoreVisibility.com Contact: [email_address] 800-787-0497

Notas do Editor

MV – Joe moderating and covering the housekeeping items and then move to nest slide to intro both of s
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andrew HEADLINE AND SUMMARY (for SEO) Often your LinkedIn profile appears when people search for you on the web Tailor a unique headline and summary to let visitors identify your unique skillset Helps your profile turn up in relevant search results Add a photo EXPERIENCE Include both current position and past positions Detail specific accomplishments in each Let typeahead find your company, so you can connect with past colleagues GET RECOMMENDATIONS Reinforce your professional identity online OTHER INFO Click through to your company or personal websites See honors or awards that represent your accomplishments Find you in search results via keyword
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Danielle wrapping it up
Danielle will explain the credit will be provided by an MV Team member in the next day or so to attendees, then JOE will take over to moderate through Q & A session

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