6. OUTSOURCE
Web Design
Web Maintenance
Graphic Design
Social Media Strategic Planning
Social Media Management
CRM
Content Creation
Blogging
Email Marketing
Video Marketing
…and more
@MoreInMedia
If you can allocate > 20% of
your Marketing Budget to social
media services, you can afford
to outsource some of your
social media marketing.
6
7. In-House
Staff/Team Communications
Planning & Development Sessions
Tech Skills Development of Staff
Equipment & Software Updates
Social Media Training
Continued Adjustment and Analysis
@MoreInMedia
7
8. DIY
Solopreneur = Your Time
Solopreneur = Your Responsibility
Solopreneur = No Delegation
Daily Task Scheduling
Social Media Know How
Technical Know How
On Going Industry Training
@MoreInMedia
8
15. This cute kitten
wishes you a
Happy Friday!
I am AWESOME! I
am going to have
the best day
evahhhhhhhhhhhh!
Cof f ee done!
H
ow are YOU doi n’ ?
Yo, peeps!
What’s up?
Have a great
one, you
hear?!
Good
Morning.
How are you
feeling
today? ♥♥♥
@MoreInMedia
I had a terribly
RUDE customer
come into our
store yesterday! I
hope today is
15
better :(
36. Personal vs. Business
CEO/Owner
Personal Accounts
Brand/Company
Business Accounts
LinkedIn
Instagram
Twitter
G+profile
LinkedIn Page
G+Page
Facebook Page
Twitter
Etc.
@MoreInMedia
36
37. Maintain vs. Build
Create Social Media
Profiles
Post 1-2 times/day
Auto Post
Update Website when
Needed
Write 1 blog
post/week
Updates Social Media
Profiles often
Post 2-4 times/day
Organic Postings
Engage
Build Audience
Write 2-4 blog
posts/week
@MoreInMedia
37
38. Working In vs. Working On
9-5 PM
Office location
Direct, often face-toface contact with
clients
The workday ends
@MoreInMedia
24 hours/day
Mobile
Indirect, online
contact with people
you might never meet
Never done
38
40. Establish Routines
Know how long each task takes
Create daily task list
Delegate tasks & Work as a team
Block time
Avoid distractions
Avoid interruptions
@MoreInMedia
40
47. Keep Social Fun
Create Facebook Family Groups
Pin for fun!
Connect with old friends
OR
Turn off your notifications
Turn off your phone
@MoreInMedia
47
48. Multiple Admins
Trade weekend monitoring
Create ‘on-call’ schedule
Divide and conquer as a team
@MoreInMedia
48