With all the focus on cost and speed, many businesses are losing sight of the true importance of localization—and why it’s a strategic necessity for success around the world. Explore our SlideShare to see why localization matters now more than ever—and why it’s time for businesses to change the way they measure its value.

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Localization matters.
And it is time your business knew about it.
www.rws.com/moravia

2. Localization pros are used to answering
the same old questions:
> How fast can you do it?
> Can you guarantee the quality?
> How much will it cost?

3. But nobody ever seems to ask:
> What is the value of great localization?
> How can it help me increase revenue?
> How much can it add to my bottom line?
> How can it strengthen my brand?
> Can it help me improve customer satisfaction?
Where can I get the best return on my global
product investments?

4. That is because localization is seen
by product teams as a cost center,
not a profit driver.
But this narrow focus on costs is a
classic example of perfecting tactics
while ignoring strategy.
Which, when you stop to think about
it, is all kinds of wrong.

5. Because localization matters.
Now, more than ever.

6. In the digital, online world, every business is
(or can instantly become) a global enterprise.
And one of the biggest difference-makers
for global players? Localized content.
Marketing
Websites
Digital products
Post-sales support
Customer relationship communications
User-generated content

7. All of which must be tailored for
every market
…and for every customer segment
…to deliver the right results
…everywhere.

8. That is the true value of localization—driving
global revenue growth in the constantly
changing, ultra-personalized, always-on digital
world.
More languages
More content
More channels
More complexity
And less time

9. And while it is still vital to stay razor-sharp in the
traditional measures of localization success…
Cost
Turnaround time
Quality

10. …it is time to focus on (and brag about) the
business outcomes that localization delivers.
International market growth
Lead generation and conversion
Customer engagement and satisfaction

11. It is a radical shift in thinking.
Seeing localization not as a cost
of doing business,
...but as the only way your business
will grow globally.

12. And it demands a radical new approach
to localization. One that is:
Data-driven
Combining human expertise with intelligent
business analytics for real-time insights
into how to improve content performance
and market results.

13. And it demands a radical new approach
to localization. One that is:
Agile
Giving you the speed, responsiveness
and operational efficiency to release
content across multiple markets quickly
and cost-effectively.

14. And it demands a radical new approach
to localization. One that is:
Integrated
Breaking down silos to align localization
with the rest of your marketing
machine—helping you create and
execute high-impact, fully integrated
global campaigns.

15. www.rws.com/moravia
From KPIs to ROI:
Proving the Business
Impact of Smart
Localization
Get in touch.
Still stuck on cost per word instead
of return on investment? Get our
guide to the new strategic localization
KPIs and see how you can prove the true
business value of localization.
Get the guide.
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We are RWS Moravia.
We’re international
digital marketing and
localization experts.
We help the world’s most ambitious
businesses create strategic, outcome-based
localization programs that have a real, lasting
impact on their bottom line.
We would love to do the same for you.
Get in touch.