brand concept

1. CONTENT THEME THE URBAN WAY OF LIFE TO FEEL COMFORTABLE. NAME COM FOR TABLE INSPIRATION COMPUTER IS CONVENIENCE FOR THE URBAN LIVES WHILE “ COMFORTABLE” IS NECESSARY FOR GOOD QUALITY OF LIFE. BASIC COLORS EARTH TONE, LIGHT – GRAYISH TONE, BLACK & WHITE ACCENT COLORS TRENDY & THEME CONCEPT MATERIAL NATURAL LOOK, SOFT TOUCH & COMFORTABLE VARIATIONS 30 % KNIT WEAR, 70 % WOVEN WEAR SIZES M - L, L - XL PRICE RANGE 390 – 1,390 BAHT SALE PERIODS 3 PEROIDS ( M.2 -5 / M.6 – 9 / M.10 – 1)

2. COM FOR TABLE COM FOR TABLE COM FOR TABLE COM FOR TABLE COM FOR TABLE COM FOR TABLE COM FOR TABLE COM FOR TABLE COM FOR TABLE COM FOR TABLE COM FOR TABLE COM FOR TABLE “ COMPUTER “ IS CONVENIENCE FOR THE URBAN LIVES. “ COMFORTABLE “ IS NECESSARY FOR GOOD QUALITY OF LIFE.

3. BRAND CHARACTER COM FOR TABLE THE URBAN WAY OF LIFE TO FEEL COMFORTABLE.

4. CONSUMER TARGET NEWLY GRADUATE WORK FREELANCE URBAN LIFESTYLE ACTIVE & CASUAL MIND

5. FASHION TASTE & MIND PRACTICAL FUNCTIONAL MINIMAL CLEAN CONTEMPORARY CONVENIEN MIX & MATCH ECO - FRIENDLY CLEARLY COOL COMFORTABLE

6. OCCASION CASUAL FORMAL HOME TOWN T/C H/C T/F H/F

7. VARIATION & PRICE RANGE KNIT WEAR WOVEN WEAR HIGH ( 1,390 BTH.) LOW ( 390 BTH.) 70 % 30 %

8. MARKET POSITION CLASSIC FASHION NICHE MASS

9. SHOP INTERIOR

10. RAINY SEASON COLLECTION ( JUN – SEP 2012 ) BACK TO THE NATURE

11. COLORS AND TEXTILES BACK TO THE NATURE

12. SKETCH DESIGNS

13. SKETCH DESIGNS

14. SKETCH DESIGNS