We are happy to present the Business Idea Form of Brainpower and a first short description of what it is all about.

1. 11/19/2017
Brainpower
1
Business Idea form
Lack of ability to obtain data and to
connect the data analysis with highly-
targeted employer branding and
product marketing especially towards
students
Students: high-skilled students, cost-
sensitive students
Companies: wanting to stand out in
“war for talent”, in need for fully
customized/individualized marketing
Brainpower obtains marketing data by
conducting company-initiated surveys,
develops and offers target-oriented
employer and product branding. The
students are incentivized by receiving
company-branded rewards.
Lack of ability to obtain data and to
connect the data analysis with highly-
targeted employer branding and product
marketing especially towards students.

2. 11/19/2017
Short description of our business idea
We are living in a world in which information is value and where students (generations Y and Z) are digital natives, strong in consumption, hard to reach, the
talents of the future and a consumer group that every company needs to target.
1. How can we support companies to find their future talents by addressing exactly the target group they are looking for?
2. How can we offer a service in which companies can advertise their brand and products to students with a high recall ratio?
3. How can we obtain valuable information from students that will have an impact on any company using the data?
The solution is easy: by asking the target group directly on their opinions and making use of their brainpower!
By conducting company-initiated surveys, Brainpower obtains crucial market data. What’s in for the students? Using the revenue generated by advertisement and
market research, brainpower is able to offer participating students a reward system.
Advantages of our business approach:
· Students receive free, company-branded rewards (e.g. printouts of their scripts)
· Companies can advertise their products by targeting any specific student they want
· Companies can achieve an impactful employer branding by specific targeting of young talents
· Advertisement done by Brainpower is more effective as other approaches because it places the advertisement in an unique learning process of the student.
2
How does brainpower work?