Montserrat Peñarroya
May 2017
How the web 3.0
is transforming our society
Knowledge Society
Research Institute

Agenda
Web 3.0
People
Services
Changes in the
demand
How to adapt
the offer
2

WHAT IS WEB 3.0?
3

1.0  Online catalogues 4

2.0  bidirectional website5

3.0  Mobile internet 6

4.0  Machines 7

8

Web 3.0  all devices are
geolocalized 9

Google is
using it
10

Google New services
11

Not only with your mobile
 wearable technology
12

W3.0  Augmented reality
(AR)
13

Google Glasses  FAIL
14

15

W3.0  Virtual Reality (VR)
16

Real State Virtual Tours
17

Machines understand humans
18

Semantic results
19

20
BOTS REPLACE HUMANS

21

22
“THE SINGULARITY”
(2040 ACORDING TO IBM)

The internet of things
23

SMART CARS

SMART HOMES

Heating, ventilation and air
conditioning connected to a home
energy monitor.
Lighting control system.
Household security system
integrated with a home automation
system.

SMART CITIES

Sensor technology in the irrigation
system  gardening crews.
Bus network based on trafic flows.
Smart traffic lights.
Route of the emergency vehicles
entered into the traffic light system.

29
BIG DATA

How is this
affecting people?
And what can we
do?
30

1. Consumers
have the power
Source: http://wwws.warnerbros.fr/300/ ©WarnerBros

Use tools like Google Alerts to
monitor your brand 32

2. Consumers are
sophisticated
Source:http://www.sonypictures.com/movies/thetourist/©SonyPictures

3. Consumers are experience
collectors and you are an
experience provider
Source:http://www.failuretolaunchmovie.com©ParamountPictures

Customer Journey
35
Dream
Plan
BookExperience
Share

4. They are connected
to the world
Source:https://en.wikipedia.org/wiki/Mobile_phone_radiation_and_health

Source: http://thinkdigital.travel/opinion/digital-trends-innovation

5. They hate advertising
Source: https://thelogocompany.net/tattoo/

6. They care about the
environment
Source: http://www.qatartourism.gov.qa/en/ ©Qatar Tourism Authority

Promote
sustainable
homes

8. Measure
everything
Source: http://google.com/analytics

Thank you
Montserrat Peñarroya
Tel. +34 935377605
3ISIC – Research Institute
montse@3isic.com
www.3isic.com