The client is undergoing a transformation. They wanted to reflect this change in their annual internal publication.

1. MICROSOFT
GULFNEXT FY15 COVERS

2. GULFNEXT
FY15
Spark
Energy
Passion
Cover
Microsoft is undergoing a transition. To reflect this change the Microsoft Gulf2Greatness
initiative is adopting a brand new theme as well as a new name - GulfNext.
Fire is often associated with rebirth and revival - befitting the concept of a new Microsoft.
The image reflects a new day dawning. The burning flames signify passion and energy.
Option 1

3. Inside Cover
Fire
FY15
GULFNEXT
EXCELLENCE IMPACTPEOPLE PARTNERS
Water Air
Earth
“With the courage to transform individually, we will collectively transform
this company and seize the great opportunity ahead.” - Satya Nadella

4. The upward momentum portrayed in this image resonates with the positioning of Microsoft
as a company that is always striving for improvement of itself and of the community it is
involved in.
Microsoft in the Gulf has ignited a passion for technology in a new generation
through its initiatives and programs, thereby making a significant impact.
Option 2
Cover
FY15
GULFNEXT
Fire
Ignite. Vivid. Radiate

5. Inside Cover
FY15
GULFNEXT
EXCELLENCE IMPACTPEOPLE PARTNERS
Water
Air
Earth
“With the courage to transform
individually, we will collectively
transform this company and seize
the great opportunity ahead.”
- Satya Nadella
Fire

6. Thank You