9. “Their traditional methods don’t work so well
anymore, the approach they are used to using is
Waterfall which requires that you are working in a
context where you can reliably predict the future
but marketers are increasingly working in
environments where they can’t predict the future.”
Roland Smart
VP Marketing & Community @Oracle
11. Kanban (n.)
a visual Japanese system in which any
process is mapped and regulated through
the use of cards representing the state of
work items on a board
12. Marketing Problems Kanban Solutions
● lack of communication
● lack of experienced staff
● lack of reporting
● lack of budget
● Unpredictable to
stakeholders
● Policies on a visual platform
● Commitment to improvement
● Feedback loops
● Tracking metrics of the workflow
● Flow-based