1. Dos palabras : Creative Class … ¿Qué es? ¿Qué implica? ¿Qué oportunidad supone?

3. The transition to network society

5. Creativity and cultural literacy become increasingly important factors of any economy Pauli Saloranta Finland Futures Research Centre

6. “ Human creativity is the ultimate economic resource.” —Richard Florida, The Rise of the Creative Class

7. Cool, relaxed, creative,= prosperous, competitive (Richard Florida)

8. Culture = Cultural Industries = new ‘Creative Class’ = Innovation, dynamics, pluralism

10. Global cultures and values (inglehart 2004)

12. “ The Dawn of the Creative Age” “ There’s a whole new class of workers in the U.S. that’s 38-million strong: the creative class. At its core are the scientists, engineers, architects, designers, educators, artists, musicians and entertainers whose economic function is to create new ideas, new technology, or new content. Also included are the creative professions of business and finance, law, healthcare and related fields, in which knowledge workers engage in complex problem solving that involves a great deal of independent judgment. Today the creative sector of the U.S. economy, broadly defined, employs more than 30% of the workforce (more than all of manufacturing) and accounts for more than half of all wage and salary income (some $2 trillion)—almost as much as the manufacturing and service sectors together. Indeed, the United States has now entered what I call the Creative Age.” —“America’s Looming Creativity Crisis”/ Richard Florida/ HBR /10.04

14. Richard Florida’s Creative Class Super-Creative Core: Computer and mathematical occupations Architecture and engineering occupations Life, physical, and social science occupations Education, training, and library occupations Arts, design, entertainment, sports, and media occupations Creative Professionals: • Managerial occupations • Business and financial operations occupations • Legal operations • Healthcare practitioners and technical operations • High-end sales and sales management

15. By Florida’s reckoning, there are 15 million Super-Creatives, or about 12 percent of the U.S. workforce. He calculates there are some 23.3 million Creative Professionals, or about 18 percent of the workforce. All together, the Creative Class consists of some 38.3 million Americans, roughly 30 percent of the total workforce/

16. Claves de la ” Creative Class ”

19. The rise of creative class Look at these cities! Large Cities Creativity Rankings Rankings of 49 metro areas reporting populations over 1 million in the 2000 Census Top Ten Cities City Creativity Index %Creative Workers Creative Rank High-Tech Rank Innovation Rank Diversity Rank 1. San Francisco 1057 34.8 5 1 2 1 2. Austin 1028 36.4 4 11 3 16 3. San Diego 1015 32.1 15 12 7 3 3. Boston 1015 38.0 3 2 6 22 5. Seattle 1008 32.7 9 3 12 8 6. Chapel Hill 996 38.2 2 14 4 28 7. Houston 980 32.5 10 16 16 10 8. Washington 964 38.4 1 5 30 12 9. New York 962 32.3 12 13 24 14 10. Dallas 960 30.2 23 6 17 9 10. Minneapolis 960 33.9 7 21 5 29

20. The rise of creative class Do not look at these cities! Bottom Ten Cities City Creativity Index %Creative Workers Creative Rank High-Tech Rank Innovation Rank Diversity Rank 49. Memphis 530 24.8 47 48 42 41 48. Norfolk, VA 555 28.4 36 35 49 47 47. Las Vegas 561 18.5 49 42 47 5 46. Buffalo 609 28.9 33 40 27 49 45. Louisville 622 26.5 46 46 39 36 44. Grand Rapids 639 24.3 48 43 23 38 43. Oklahoma City 668 29.4 29 41 43 39 42. New Orleans 668 27.5 42 45 48 13 41. Greensboro 697 27.3 44 33 35 35 40. Providence 698 27.6 41 44 34 33

22. The euro-creative class index

23. Growth in the euro-creative class

24. Scientific talent index

25. Tolerance and the creative class in europe

27. The new policy formula: Culture = Cultural Industries = the new ‘Creative Class’ = Innovation, dynamics, pluralism ‘ urban regeneration’ should mean measures that include promoting ‘Cultural Industries’

30. “ So what?”

32. … por lo tanto la teoría de la creative class permite afirmar que algunos valores del progresismo son instrumentos de progreso económico

34. Podemos convertir valores “progresistas” en motor de cambios socio-económicos que nos encaminan hacia formas de economía productiva con mayor valor añadido social Diversidad Individualidad Apertura Valores creativos Valores progresistas