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What is PinSync?
        The Universal Venue Problem and What Multi-Location Brands Need to
        Know About Inaccurate Venue Data




www.momentfeed.com
pinsync@momentfeed.com
Three global location platforms...




www.momentfeed.com
pinsync@momentfeed.com
Power a world of mobile apps...




www.momentfeed.com
pinsync@momentfeed.com
Enabling 30 million U.S. consumers
        to engage with your brand’s venues
        on a regular basis...




www.momentfeed.com
pinsync@momentfeed.com
And generating billions of word-of-
           mouth impressions every day.




www.momentfeed.com
pinsync@momentfeed.com
But Foursquare
       and Facebook
       venues have a
       LOT of
       inaccuracies.




www.momentfeed.com
pinsync@momentfeed.com
In fact, roughly half of all venue
        data on Facebook and Foursquare
        is not accurate.

        So what does that mean?

                                  Brand Location



                                          Duplicate Venue
            Official Venue




www.momentfeed.com
pinsync@momentfeed.com
Inaccurate venue
      geocodes make
      your business
      difficult to find and
      share.




www.momentfeed.com
pinsync@momentfeed.com
Duplicate venues diminish your
            marketing impact and reach.




www.momentfeed.com
pinsync@momentfeed.com
Incorrect
     venue info
     tarnishes your
     brand image.




www.momentfeed.com
pinsync@momentfeed.com
It all adds up to lost opportunity.




www.momentfeed.com
pinsync@momentfeed.com
3.7 million
        point-of-sale
        engagements are
        lost every day due
        to mismanaged
        venues.
                       POS Engagement = Sales


www.momentfeed.com
pinsync@momentfeed.com
Which results in a TON of lost word
      of mouth



   1 billion impressions
   are lost every day.
                              X
www.momentfeed.com
pinsync@momentfeed.com
Here’s what the
      problem really
      looks like...




www.momentfeed.com
pinsync@momentfeed.com
Inaccurate geocodes kill engagement...
                  Registered Page




                                    Actual Location




www.momentfeed.com
pinsync@momentfeed.com
And reduce your brand’s reach.
                         Official Venue Page


                                              Actual Location




www.momentfeed.com
pinsync@momentfeed.com
It’s worse when they’re off by a mile...
                           Actual Chili’s Location




      Foursquare Venue




www.momentfeed.com
pinsync@momentfeed.com
...or several miles!
                Foursquare Venue




                                   Actual Chili’s Location




www.momentfeed.com
pinsync@momentfeed.com
Customers can’t
    find you when
    your business
    venue is in the
    wrong zip code.




www.momentfeed.com
pinsync@momentfeed.com
But hey, your duplicate venues are
  doing great!
                           Best Buy Location



                                    Duplicate Venue
       Official Venue




www.momentfeed.com
pinsync@momentfeed.com
In fact, they’re often doing better than
your registered venues.
                         Registered Venue




                         Duplicate Venues




www.momentfeed.com
pinsync@momentfeed.com
And there are plenty to choose from!
                                            Actual Location




                                                  Official Venue Page
                         Duplicate Venues




www.momentfeed.com
pinsync@momentfeed.com
Unfortunately,
      these customers
      don’t receive any
      of your content or
      messaging.




www.momentfeed.com
pinsync@momentfeed.com
And duplicate
     venues ruin your
     search results.




www.momentfeed.com
pinsync@momentfeed.com
But there is a better
  way!




www.momentfeed.com
pinsync@momentfeed.com
MomentFeed’s proprietary PinSync process
  permanently solves all of your venue problems:

      √        Comprehensive Venue Control

      √        Adjust & Correct Venue Geocodes

      √        Identify & Merge Duplicate Venues

      √        Synchronize Accurate Venue Info

      √        Centralize Venue Management

www.momentfeed.com
pinsync@momentfeed.com
PinSync provides a number of immediate
                long-term benefits:

     +         Increase Customer Engagement

     +         Improve Search Results & Discovery

     +         Increase Customer Reach & Insights

     +         Consistent Brand Experience

     +         More Efficient Venue Management

www.momentfeed.com
pinsync@momentfeed.com
Case Study

   PinSync alone can
   increase customer
   engagement at the




                                                      PinSync™
   point of sale by more
   than 100% across all
   platforms.

                           May      June       July              Aug   Sept
                            Facebook Engagements        Foursquare Engagements




www.momentfeed.com
pinsync@momentfeed.com
PinSync gives businesses &
         customers something to celebrate!




www.momentfeed.com
pinsync@momentfeed.com
Contact MomentFeed today for a
               free PinSync audit of your
                    brand’s venues.

                   pinsync@momentfeed.com




www.momentfeed.com
pinsync@momentfeed.com
Appendix
     Statistics presented in this presentation are estimates based on a combination of MomentFeed
     location-based engagement data and the following external sources:

     •   http://pewinternet.org/Reports/2011/Technology-and-social-networks/Part-3/SNS-users.aspx
     •   http://pewinternet.org/Reports/2011/Location.aspx
     •   http://quickfacts.census.gov/qfd/states/00000.html
     •   http://techcrunch.com/2012/02/01/facebook-has-425-million-mobile-monthly-active-users-up-
         from-350-million-in-september/
     • http://pewinternet.org/Reports/2012/Smartphone-Update-2012/Findings.aspx
     • http://marketaire.com/2011/11/13/58-percent-of-smartphone-users-use-a-location-based-info-
         service/




www.momentfeed.com
pinsync@momentfeed.com

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PinSync

  • 1. What is PinSync? The Universal Venue Problem and What Multi-Location Brands Need to Know About Inaccurate Venue Data www.momentfeed.com pinsync@momentfeed.com
  • 2. Three global location platforms... www.momentfeed.com pinsync@momentfeed.com
  • 3. Power a world of mobile apps... www.momentfeed.com pinsync@momentfeed.com
  • 4. Enabling 30 million U.S. consumers to engage with your brand’s venues on a regular basis... www.momentfeed.com pinsync@momentfeed.com
  • 5. And generating billions of word-of- mouth impressions every day. www.momentfeed.com pinsync@momentfeed.com
  • 6. But Foursquare and Facebook venues have a LOT of inaccuracies. www.momentfeed.com pinsync@momentfeed.com
  • 7. In fact, roughly half of all venue data on Facebook and Foursquare is not accurate. So what does that mean? Brand Location Duplicate Venue Official Venue www.momentfeed.com pinsync@momentfeed.com
  • 8. Inaccurate venue geocodes make your business difficult to find and share. www.momentfeed.com pinsync@momentfeed.com
  • 9. Duplicate venues diminish your marketing impact and reach. www.momentfeed.com pinsync@momentfeed.com
  • 10. Incorrect venue info tarnishes your brand image. www.momentfeed.com pinsync@momentfeed.com
  • 11. It all adds up to lost opportunity. www.momentfeed.com pinsync@momentfeed.com
  • 12. 3.7 million point-of-sale engagements are lost every day due to mismanaged venues. POS Engagement = Sales www.momentfeed.com pinsync@momentfeed.com
  • 13. Which results in a TON of lost word of mouth 1 billion impressions are lost every day. X www.momentfeed.com pinsync@momentfeed.com
  • 14. Here’s what the problem really looks like... www.momentfeed.com pinsync@momentfeed.com
  • 15. Inaccurate geocodes kill engagement... Registered Page Actual Location www.momentfeed.com pinsync@momentfeed.com
  • 16. And reduce your brand’s reach. Official Venue Page Actual Location www.momentfeed.com pinsync@momentfeed.com
  • 17. It’s worse when they’re off by a mile... Actual Chili’s Location Foursquare Venue www.momentfeed.com pinsync@momentfeed.com
  • 18. ...or several miles! Foursquare Venue Actual Chili’s Location www.momentfeed.com pinsync@momentfeed.com
  • 19. Customers can’t find you when your business venue is in the wrong zip code. www.momentfeed.com pinsync@momentfeed.com
  • 20. But hey, your duplicate venues are doing great! Best Buy Location Duplicate Venue Official Venue www.momentfeed.com pinsync@momentfeed.com
  • 21. In fact, they’re often doing better than your registered venues. Registered Venue Duplicate Venues www.momentfeed.com pinsync@momentfeed.com
  • 22. And there are plenty to choose from! Actual Location Official Venue Page Duplicate Venues www.momentfeed.com pinsync@momentfeed.com
  • 23. Unfortunately, these customers don’t receive any of your content or messaging. www.momentfeed.com pinsync@momentfeed.com
  • 24. And duplicate venues ruin your search results. www.momentfeed.com pinsync@momentfeed.com
  • 25. But there is a better way! www.momentfeed.com pinsync@momentfeed.com
  • 26. MomentFeed’s proprietary PinSync process permanently solves all of your venue problems: √ Comprehensive Venue Control √ Adjust & Correct Venue Geocodes √ Identify & Merge Duplicate Venues √ Synchronize Accurate Venue Info √ Centralize Venue Management www.momentfeed.com pinsync@momentfeed.com
  • 27. PinSync provides a number of immediate long-term benefits: + Increase Customer Engagement + Improve Search Results & Discovery + Increase Customer Reach & Insights + Consistent Brand Experience + More Efficient Venue Management www.momentfeed.com pinsync@momentfeed.com
  • 28. Case Study PinSync alone can increase customer engagement at the PinSync™ point of sale by more than 100% across all platforms. May June July Aug Sept Facebook Engagements Foursquare Engagements www.momentfeed.com pinsync@momentfeed.com
  • 29. PinSync gives businesses & customers something to celebrate! www.momentfeed.com pinsync@momentfeed.com
  • 30. Contact MomentFeed today for a free PinSync audit of your brand’s venues. pinsync@momentfeed.com www.momentfeed.com pinsync@momentfeed.com
  • 31. Appendix Statistics presented in this presentation are estimates based on a combination of MomentFeed location-based engagement data and the following external sources: • http://pewinternet.org/Reports/2011/Technology-and-social-networks/Part-3/SNS-users.aspx • http://pewinternet.org/Reports/2011/Location.aspx • http://quickfacts.census.gov/qfd/states/00000.html • http://techcrunch.com/2012/02/01/facebook-has-425-million-mobile-monthly-active-users-up- from-350-million-in-september/ • http://pewinternet.org/Reports/2012/Smartphone-Update-2012/Findings.aspx • http://marketaire.com/2011/11/13/58-percent-of-smartphone-users-use-a-location-based-info- service/ www.momentfeed.com pinsync@momentfeed.com

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