Presentatie app van 't stad iab sept 15 2011

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Local advertising revenue streams are crucial to many media companies. The growth is in the convergence of local and mobile. For CONCENTRA, one of leading local media companies, we identified and created its first mobile product generating a local and mobile advertising revenue stream.

Tecnologia Notícias e política

Consumer insight
We noticed people don’t like
to touch their screen while
cooking: their hands aren’t Solution
clean. Airwaving!
Wave your hand over the
screen and it will take you,
automatically, to the next
page.

Results

12.000 downloads
(81% iOS, 19% Android)

Advertising
’T D
STE ADRESSEN VAN ITGSTAN.
ONTDEK DE BE PPING, RESTO EN U AA
VOOR SHO VIA WWW.APPVANTSTAD.BE
TP HONE
DOWNLOAD GRATIS OP JE SMAR

DE BESTE
ADRESSEN
VAN ‘T STAD
VO OR SHOPPING,
RESTO EN
UITGAAN OP JE
SMARTPHONE
DOW NLOAD NU GSTATIS E
RA
OP WWW.APPVANT D.B

3 The business objective

Create a hyper-local mobile deal revenue stream for GVA

Raise the barrier to entry for market entrants

45 deals
886 redemptions
19 times per deal

PAUL HENDRICKX
Heart and soul of App van ‘t Stad

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Presentatie app van 't stad iab sept 15 2011

1. @wimvermeulen

2. Clients

3. Consumer insight We noticed people don’t like to touch their screen while cooking: their hands aren’t Solution clean. Airwaving! Wave your hand over the screen and it will take you, automatically, to the next page.

5. 1 Surng which trend? the rise of

6. 2 Consumer insight

10. Results 12.000 downloads (81% iOS, 19% Android)

11. Advertising ’T D STE ADRESSEN VAN ITGSTAN. ONTDEK DE BE PPING, RESTO EN U AA VOOR SHO VIA WWW.APPVANTSTAD.BE TP HONE DOWNLOAD GRATIS OP JE SMAR DE BESTE ADRESSEN VAN ‘T STAD VO OR SHOPPING, RESTO EN UITGAAN OP JE SMARTPHONE DOW NLOAD NU GSTATIS E RA OP WWW.APPVANT D.B

12.

13. 3 The business objective Create a hyper-local mobile deal revenue stream for GVA Raise the barrier to entry for market entrants

14. 45 deals 886 redemptions 19 times per deal

15. 4 Reward Program

16. http://vimeo.com/27738647

17. PAUL HENDRICKX Heart and soul of App van ‘t Stad

Presentatie app van 't stad iab sept 15 2011

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