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1. Script (all is going to be presented with voice overs with video clips in-
between)
Subject title - “Personal life of Yungblud”
Dominic Richard Harrison also known as Yungblud was born 5th August 1997 (age 25)
Doncaster UK. In December 2020 Yungblud described himself as Pansexual. Yungblud has
been incredibly open with his sexuality and encourages people who are afraid to come out to
come out as he has said “your individuality is the best f***ing thing you've got.” (Insert
clip)
He has also been open with having ADHD and has mentioned his mental health in many
interviews. He said, “he used to hate his ADHD but since he has found you lot, he loves his
ADHD.” (You lot means his fandom).
In December 2018 Yungblud tweeted that he suffers from insomnia. He also speaks out on
mental health and encourages others to do the same. He has spoken about his mental health in
many interviews and articles.
Subject title - “Music life”
Yungblud is singed to the label Locomotion Interscope's Geffen Polydor. He has released all
his albums on this label.
He released his debut album “21st Century Liability” on July 6th, 2018. From then he has
released Weird! On December 4th, 2020, and his most recent self-titled album “Yungblud”
September 2nd, 2022, which reached number 1 on UK charts as well as 45 on billboard 200
and number 7 on the US top Rock albums charts.
He has collaborated with artists such as Machine Gun Kelly, Avril Lavigne, Bring me the
horizon, Halsey, Blackbear, Travis Barker, KSI, Polo G, 24kgoldn Willow, on different
albums and singles.
The type of genres Yungblud's music is pop punk, alternative rock, and hip hop. The music
he creates fits these genres and the lyrics he sings can be deep and relatable, this is one way
he connects with his fandom.

2. Subheading “Awards and nominations”
2019
Yungblud was nominated for NME award, and he was in the categories “Best music video,
Best collaboration, Best British solo act and Best solo act in the world.” The work he did for
these nominations was “Original me” with Dan Reynolds. Yungblud won “Best music
video.”
2020
Yungblud was nominated for MTV video music award and was in the category “Best push
new artist.” He was also nominated for MTV Europe music awards and won “Best push act.”
He was also nominated for “Attitude award” and was in the category “gamechanger” and
won. These were his own work.
2021
Yungblud was nominated for the Brits awards and was in the category “British male solo
artist.”
2022
Yungblud was nominated for O2 silver clef awards and was in the category “Best live act”.
He was also nominated for Los 40 music award and was in the category “Best international
new act”. He won both awards.
(This information was collected from “Yungblud’s Wikipedia page”)
Subheading “Music streaming success”
On Spotify Yungblud has monthly listeners of 7,201,914. He has success on different music
streaming platforms such as Apple music, YouTube music and the number of views he gets

3. from his music videos. On these platforms you get to see who he has collaborated with during
the years, the different albums and EP’s he has produced throughout the years, also the
different singles.
On YouTube he has a combined views of 773,984,851 these views are from music videos,
people streaming his music on YouTube music app, live videos, his different shows he posted
during lockdown and his episodes that he has posted recently about his world tour.
Overall, musically we can see that he has amazing support on multiple streaming platforms.
Some people could also buy CD’s and Vinyl's, which means as well as streaming his music
online they would be listening to his music this way as well.
Subject title - “Atmosphere at a Yungblud concert”
I attended his “Yungblud world tour 2023” on February 21st at Newcastle Utilita Arena. I
have recorded clips of songs from him and his support act Neck Deep. At his concert I
noticed that people’s appearances were individual, and everyone had their own vibe. This
was humbling as they knew being at a Yungblud show, they would feel safe to be able to
express themselves.
During the concert I had taken videos of songs, in-between songs, and messages Yungblud
was talking about.
One of the videos I have gotten that makes people feel safe to express themselves was when
he said, “your individuality is the best f***ing thing you've got.” This message would and
has helped people to become themselves and to not hide behind a mask. This message has
told his fans that it is okay to wear the clothes you want, wear the type of makeup you want
and so much more.
I went to see Yungblud with my mam as it was a Christmas present. My mam did not know
much about him but had heard some of his music when I have it playing around the house.
My mam had been listening to his self –titled album “Yungblud” CD in the car a few weeks
before the concert and she noticed some lyrics and topics that he has spoken about.

4. At the concert she said to me “I like how everyone feels safe to wear the clothes they want
and expresses themselves.” During the concert she was telling me how it is good that he is
talking about different topics, giving advice to people who are struggling and do not know
how to handle certain situations.
She really enjoyed the show and admired the amount of energy he has. She said, “even
though I did not know a lot of songs word for word and only recognised some of the songs,
he still performed entertainingly, and I really enjoyed his concert.”
During the show I have a clip of him talking about how the shows are getting bigger and he
feels less connected to his fandom. After this speech he went into the crowd and continued to
sing the rest of the song “Fleabag.” As Yungblud has a respectful fandom people who were
near him put their arm around him and sang with him. This was a beautiful moment to
witness as it was the first time, I saw an artist come into the crowd live and was not afraid of
what would happen. This is because he feels safe within his fandom as he wants his fans to
feel the same.
During other shows Yungblud has let his fans come on stage with him to sing a song, to talk
about something they have either been struggling with or something they would like to get
off their chest. This would make them feel reassured as they would feel less anxious as
Yungblud is 100% supportive and would help them. Also, as Yungblud’s fandom is
supportive and kind they would not feel as anxious and scared about talking to a massive
crowd.
During the show he also interacted with his fans by asking them which song they would like
him to play next. I got this on video and the girl whose name was Chloe was really shocked
and was speechless. He gave her the option of “California or Psychotic kids,” she went with
Psychotic kids and Yungblud sang that song next. From clips I have seen he has done this in
different venues for this tour.
After Yungblud has sang the song “Mars” he presented a speech about the killing of Brianna
Ghey, he said, “trans lives f***ing matter” and Yungblud is part of lgbtqia+ community he
spoke about how wrong it is for someone to do that just because they are transgender.
I have a clip of Yungblud saying this to the crowd as he has the trans flag around him.
This is not the first time Yungblud has spoken about activism subjects:

5.  24th March 2018 Yungblud attended the “March for our lives”
 In September 2021 Yungblud among several singer and songwriters expressed opposition to
the “Texas Heartbeat act” that banned abortion. Yungblud said "The right to your body is
yours and yours alone. It makes me sick, and it makes me really disgusted that people sit
there, and they take away that choice and they take away that right.”
 On 21st May 2022 during his concert, he used his voice and mentioned how we can all make
a change against the war in Ukran. He mentioned in an Instagram comment of the post that
he posted “this is not a slight on the people of Russia.” He is mentioning the “evil
behaviour of the man in charge of the country.” He has clarified that not everyone in Russia
is with the man in charge and he has met loads of beautiful and nice people in Russia.
 On 24th September 2022 during his performance at the Firefly music festival in Dover
Delaware, Yungblud spoke about the death of Mahsa Amini, he expressed his support for
the resulting protests and civil unrest in Iran.
Subject title - “Yungblud’s community”
Through music Yungblud has gained himself a well-respected community and fandom. He
has stated in a “Kerrang Why Yungblud is more than music, it’s a community” article he said,
“so many of my fans have directly inspired my music.”
He has a fandom called “black hearts club.” On his right hand he has a broken heart tattoo.
The broken heart represents his life before realising it is okay to be himself. On his left hand
he has a full heart tattoo that is filled with the love of his fans and how music makes him feel.
This is where “Black hearts club” has come from as they understand what it is like to not fit
in a box. Yungblud has also preached this at the concert I attended.
Yungblud recently got a tattoo on his ribs that says:
“Never compromise
imperfection is perfection

6. embrace the strange
never judge
tell the truth
pink socks
beer
Move”
This is how his community and fandom has made him feel but for his fans it is a safe space
for them to express themselves. Yungblud as we have seen does not just stand up for his fans
and community, he also stands up for people who might not know who he is and have never
listened to his music, but what they are going through is not right and he wants to speak up
about it to tell the world.
Yungblud would also connect and help people through his song's lyrics.
 Mad - “I fight myself, but no one knows”
 I cry 2 - “It's all right, mate, I cry too”
 Don’t feel like feelin' sad today - “Don't feel like feelin' sad today”
 Mars - “Every morning she would wake up with another plan
Yeah, her mum and dad, they couldn't understand”
I have made a list of song and the lyrics from that song that I feel are important and people
could relate too. I have also added some lyrics that Yungblud has said that people can use to
change their mindset and life in a positive way. These are not all of them, just the ones I have
noticed straight away from first listening to the song.
He has recently done a free show in Argentina for all his fans, this is during his Yungblud
World tour 2023. He has similarly done this by gathering a load of fans for his music video
“Don’t feel like feeling sad today.” The way he has done this is by telling people the address,
time and place he is going to be, and people turn up.
During his Yungblud world tour he has recorded behind the scenes footage and has been
posting them onto YouTube. These episodes include what has been happening, fan
engagement, tour bus and the concert clips he has gathered by his team. These episodes are

7. an insight into what tour is like for him, how everything is set up and his overall thoughts.
This insight makes his fandom see another side to him that they might not have seen before.
After every show he does he tries to meet his fans for photos. Sometimes security and the
police might shut this down for safety reasons, crowds overflowing and how busy outside the
arena would be. Yungblud respects this as when I was at his concert, I have gotten a clip of
him talking about a security guard and how he is making everyone here safe. If they do stop
him from doing this, he takes to social media and speaks about how different authorities have
stopped this and how gutted his is that he cannot see anyone of us.
Subject title – “Social media side”
Sub-heading- “The way Yungblud uses social media”
As social media is a big promotional platform it means that Yungblud can connect with his
fandom in diverse ways and on different platforms.
Yungblud is on every platform which is Instagram, TikTok, Twitter and Facebook. On
Instagram he has 3.8 million followers, on Facebook he has 484 thousand followers, on
twitter he has 609 thousand followers, on TikTok he has 5.1 million followers and on
YouTube he has 2.53 million subscribers. As you can see, he has a massive number of
followers across all platforms. Instagram and TikTok are the platforms that has his most
followers.
Some of these platforms he posts the same type of content such as Instagram, Facebook and
sometimes Twitter. The type of content he posts on these three platforms are pictures and
videos on his feed. The type of content can vary as he posts about different topics that he is
speaking up about, promotional elements such as latest music, connecting with his fans and
many diverse types of content.
The type of content he posts on TikTok are short videos whether this is promoting recent
music and singing or dancing to the song, or it could be different type of content that he
enjoys and would like to post.

8. Sub- heading “How Yungblud uses social media to connect with his
fandom”
Yungblud is regularly active on social media especially when he is touring which is what he
is doing now. This means that whenever he posts on these platforms his fandom can interact
by commenting, liking, and sharing the posts. As he is continually active it means that he
replies to comments. The most common way I see him commenting is loads of “black hearts
emojis.” This represents his “Black heart club.”
As I have mentioned he uses social media to promote latest music. This gets his fandom
excited for the release date, music videos and potential album or EP he would be releasing
later that year.
He does a lot of different interviews and articles and I have talked about some of them
throughout this documentary. He always posts about who he has doing the article or
interview with and adds a link where his fans can watch or read it. This is normally through
Instagram stories but sometimes he posts a photo that would have been taken during the
article or interview. He normally captions these types of posts with a line that he has said,
that is important and something he wants his fans to notice before they read or watch the
interview that this is one of the topics he talks about.
He has also done a lot of different magazine covers with publishes such as “Rollingstone's.”
He promotes these the same way as he promotes different articles and interviews, he has been
involved in.
Subheading - “The type of content the media posts about Yungblud”
As Yungblud is on tour now, the articles that are mentioning Yungblud recently are based on
his tour, what his setlist is and where he is performing. Most articles are positive because of
this reason. These articles have been posted over a month ago, one of the articles that has been
published by NME 4th
March 2023 is titled “Watch Avril Lavigne join Yungblud on stage to
perform I’m a mess”. This venue was in Paris.

9. Another article is about Yungblud and Matty Healy. This article is published by far-out
magazine 21st
February and is titled "The 1975's Matty Healy lashes out at Yungblud in new
video”. This article is about the disagreements and comments between what they both have
said. These types of articles some news articles might not have the full story, have enough
information or might have taken an issue out of context. Either way these types of articles are
popular and gets people into reading them and this could be the first time they have heard of
Yungblud and might form an opinion of him from an article like this.
Yungblud in the future
As we have seen throughout this documentary Yungblud has made a statement with his
music, personality, standing up for situations that should not be happening.
From a music perspective he has done exceptionally well with his career and his fandom is
only going to grow bigger. He is a big British solo artist known all around the world with an
incredible fandom. Yungblud is the voice for the young youth that find it difficult to talk
about different topics and situations that they are going through.
As Yungblud is a mainstream artist and got into the mainstream only a year later after
releasing 21st
Century Lability, it means that his music is going to be known and listened to
more throughout the years. The amount of success he has already achieved within a brief
period of his career is incredible and people are going to notice it more especially through the
younger generation. Yungblud and his music is going to live for a long time, and it is only
going to get improved.