Media Analysis of Nicki Minaj's Anaconda Video

1. NICKI MINAJ -
ANACONDA
Moises Guilherme

2. ANACONDA VIDEO

3. BACKGROUND
 Anaconda is a song by American recording artist Nicki Minaj,
from her upcoming third studio album, The Pinkprint.
 Production for the track was handled by Polow Da Don and Da
Internz..
 "Anaconda" peaked at No. 2 on the US Billboard Hot 100,
becoming Nickij's highest charting single in the United States to date.

4. MUSIC VIDEO
 A music video for the track was shot in Los Angeles, California by Colin Tilley
and was released on August 19, 2014.
 The video features a cameo appearance by fellow rapper and labelmate Drake.
 The video broke the 24-hour streaming record on VEVO by accumulating 19.6
million views in its first day of release, beating the 19.3 million 24-hour record
previously held by Miley Cyrus for the music video of her song, "Wrecking Ball", in
2013.
 11 days after the release of the music video, "Anaconda" was VEVO certified
for receiving over 100 million views.

5. MISE EN SCENE
 The mise on scene follows the conventions of rap
music with female dancers in very little clothing doing
very sexual dance moves.
 The video is set in a tropical rainforest where Nicki
is with her heard or followers which are her dancers.
 There is soft high key lighting which makes the
setting look even more glamorous than it already is.
 There are constant costume changes as the video
progresses.

6. SHOTS
 Medium Shots
 Close of Nicki Minaj rapping
 Longshots – to show the costumes they are wearing.
 High Angles to show off the choreography.
 Nicki Minaj is always in the center of the frame as she is the main
focus of the video.

7. EDITING
 The editing is mostly cutting from scene to scene.
 There is use of slow motion when Minaj is twerking.
 A series of photo montages of fruit throughout the video.