1. SoftwoodOur Customers, Our Assets

2. Textile Industry-Pakistan
• Pakistan is one of the Main Cotton Producers in the world
• Textile shares more than 60% in total exports
• Here at Pakistan 38% of total labor belongs to TEXTILES
• $13.1b textile exports in fiscal year 2012-2013

3. Softwood – An Introduction
• Sourcing Mediator of Textile Products
• State of the art Product Development Department
• Highly skilled and Technically Educated Staff
• Wide range of products including
• Woven – Denim and Non Denim Garments
• Knitwear
• Home Textiles

4. Softwood Stitching Unit
• In-house stitching unit having 175 stitching machines
• About 250 workers
• In-house Capacity of more than 80,000 Trousers per month
• Specialized in Trousers (denim and non denim),
High performance pants, denim shirts and denim jackets

5. Worldwide Offices
• Pakistan Office – Lahore
• France Office – Mulhouse
• Germany Office - Monchengladbach

6. Two Content Layout with Table
• First bullet point here
• Second bullet point here
• Third bullet point here
Group 1 Group 2
Class 1 82 95
Class 2 76 88
Class 3 84 90
• Woven Garments’ customers spread all over the Europe:
Germany, France, Spain, Italy, Greece, and Turkey
• OVERALL Customers (Fabrics, Yarn and Home Textiles):
Europe, United States, Turkey, Latin America and Far East.
MARKETS!!

7. Garment Customers

8. Business Partners (Denim)
• Cotton Web
• Crescent Bahuman Limited
• Rajby Industries
• Ali Murtaza Garments
• Stylers International
• Samad Apparel
• Softwood Stitching Unit
• Source International
• Stitch n Style
• Delta Garments
Larger Capacities Smaller Capacities

9. Business Partners (Knitwear)
• MTM (Masood Textile Mills)
• Kay & Emms
• Sajjad Knitwear
• Fine Sports
• Creative Apparel
• Ramay Textile
• Haami Tex
• Cosy International
Larger Capacities Smaller Capacities

10. Merchandizing
• Committed and technically educated staff
• Product Development – PD
• Follow up of Sampling process
• Customers always Updated with production status through online files
• Separate Quality Control Department

11. Quality Control
• Independent Quality Team
• Qas presence at Production Unit
• In-Line Quality Checking and reports sharing
• Updated Quality Reports shared with Customers

12. Independent Quality Team
• Led by Qualified & Professional Textile Engineers
• Comprising Experienced quality auditors.
• Working according to defined SOP’s and catering individual
customer’s requirement

13. QA Presence at Production Unit
• Softwood ensures presence of Auditor at every production unit.
• The auditor placed follow every order right from start to the end.
• Ensures to keep focus on customers specific requirements.
• Resolving the problems during production instead of only
highlighting.

14. In-Line Quality Reports
Bulk Fabric
Approval
Shade Band
Approval
In house PP
Meeting
PP meeting
with Supplier
Sewing in line
Washing in-line
Finishing In line
Pre Final
Inspection
Final Inspection
Taking Shipment
Sample
Reference
Taking
Shipment
Samples
Fabric Lab
Testing

15. Online Quality Reports - shared with Customers
• Individual Summary Portal for every customer
• Report format as per customers requirement
• Comments enabled for customers feed back & comments

16. Human Resource
• Strive to hire Best People
• Train & Educate
• Managers
• Informally Formal Culture
• Job Flexibility
• Job Delegation
• Employees
LEADERS
PARTNERS

17. Objectives
• Implement Best Management Practices, and thus help uplift of standard of
work and economy of Pakistan
• Become a Key Player in the textile industry of Pakistan
• Create Value for our Customers and Suppliers

18. SOFTWOOD
Our Asset is our Value – We create for our
Customers and Suppliers