This presentation simply provides its viewers a brief into the ultimate meaning of the term "Social Media" and its pros and cons.

1. SOCIAL MEDIA
By - Mohit Chawla

2. Introduction to Social Media...
Social Media simply means interaction among people in which they create, share
or exchange information and ideas, in virtual groups or networks on a daily basis.
SOCIAL + MEDIA = SOCIAL MEDIA
Connection between What we use to build Media tools used for connecting
Mindsets Connection amongst people Humans online.

3. Most Popular Social
Media Tools used in
current world.

4. People use Facebook to stay connected with friends and family, to discover what's
going on in the world, and to share and express what matters to them.
Not only this!
Facebook also allows you to market your company or products/services by using
the business tools available on the platform like FACEBOOK ADS which after being
published can be effectively tracked with advanced facebook analytics.

5. Instagram is a photo and video-sharing social networking service owned by
Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and
launched in October 2010. Users can upload pictures and short videos, follow
other user’s feeds.
Besides all this creative work, it can also be effective for the business
professionals to promote their products and create awareness.

6. Youtube is world’s biggest video sharing website, it has
also been a great platform for people who wish to make
content and upload their videos on their channels through
which they can grow their fanbase.
Twitter is an online news and networking service on which users
post and interact with messages known as “Tweets”. This platform
is mainly used to share views of different classes of the society.
LinkedIn is a business and employment oriented service that
operates via websites and mobile apps.

7. Most common uses of these platforms in Business!
Facebook is used to create customized ads in order to promote your products and services to your
targeted audience.
Instagram not only helps you to keep your business updated with your audience by sharing pictures that
best define you, but also helps you to post ads to cater to your sales team.
Youtube provides you a platform to create your own channel and utilise your creativity which leads your
channel to success.
LinkedIn helps you to connect with millions of recognized professionals in order to find your work of
interest where you fit the best.

8. As you say there’s always two sides of the coin!
The Good side of Social Media is mostly
observed when it comes to the professional part
of everyone’s life. Be it job related or connecting
to other professionals working in other parts of
the world for business deals.
The bad side of Social Media is often found in
the informal or personal usage of such
platforms. When we use our profiles for hours
just to hog on what’s happening with others,
when there is much more sensible work we can
do with these wonderfully created platforms.

9. In a Nutshell “Social Media is the axis on
which our world sadly revolves.”
Thank you for watching...