This document provides information about Gautam Singhania, the Chairman and Managing Director of The Raymond Group. It discusses his career history joining the family business in 1986 and becoming Chairman in 2000. It also includes summaries of Raymond Group companies, brands, products, and management team. Finally, it discusses the deodorant market in India and provides a competitive analysis of major brands.

1. A PROJECT REPORT
ON

2. GUATAM SINGHANIA
Chairman and Managing Director
The Raymond Group

3. MR. GAUTAM SINGHANIA
(CHAI (CEO,CHAIRMAN AND MANAGING DIRECTOR)
• In 1986, Gautam joined his family’s “JK Group of
companies” .
• Director in 1990 to the chairman of Raymond
Group in 2000.
• He perfectly epitomizes his company’s tagline
“The complete man”, as he is one of the iconic
Indian entrepreneurs

4. Levels of management
TOP
MIDDLE
BOTTOM

5. MANAGEMENT TEAM
CEO
DIRECTORS
PRESIDENT
GAUTAM HARI SINGANIA
Akshay Chudasama
Boman Irani
I D Agarwal
Nabankur Gupta
Shailesh V Haribhakti
Aniruddha Deshmukh
Harshal Jayavant
S L Pokharna
Rakesh Pandey
Robert Lobo
K A Narayan

6. Company Profile
Name Raymond
Industry Textiles, Engineering and Aviation
Founded 1925 ( 89 years ago)
Headquarter Mumbai, India
Key people Gautam Singhania
Products fabrics, garments, designer wear,
denim, cosmetics , engineering files &
tools, and air charter services
Revenue 14.06 billion (US$240 million)
(2013)

7. RAYMOND GROUP
INTRODUCTION
• It was Incorporated in 1925.
• It is one of India's largest branded fabric and fashion retailers.
• Raymond Group is one of the leading, integrated producers of
suiting fabric in the world, with a capacity of producing 31 million
meters of wool & wool-blended fabrics.
• The Group owns apparel brands like Raymond, Raymond
Premium Apparel, Park Avenue, Park Avenue Woman,
ColorPlus & Parx.

8. WELL KNOWN BRANDS
Formal wear brand
Stylish, fabric, formal,clothing,cosmetics
and grooming
Casual wear brands
Casual lifestyle brand
Fabric brand
Brand for ties, handkerchiefs and socks

9. Raymond Group Companies
1) Raymond Ltd.
Raymond Ltd. Is among the largest integrated manufactures of worsted
fabrics in the world.
2) Raymond Apparel Ltd.
Raymond Apparel Ltd. Has in its folio some of the most highly regarded
apparel brands in India-Raymond Premium Apparel, Park Avenue, Parx
and Notting Hill.
3) ColorPlus Fashion Ltd.
Colorplus is among the largest smart casual brands in the premium
category. The company was acquired by Raymond on the growing
demand for a high end, casual wear brand in the country for men and
Women.

10. Continued…
4) EverBlue Apparel Ltd.
A state of the art denim garmenting facility.
5) Celebration Apparel Ltd.
A facility set-up for the manufacture of formal shirts.
6) Raymond Zambaiti Ltd.
A greenfield facility manufacturing high value cotton shirting.
7) J.K. Helene Curtis Ltd.
A leading player in the grooming, accessories and toiletries category.
8) J.K. Investo Trade (India) Ltd.
JKIT is an investment company registered with RBI as Non-Banking
Financial Company.

11. Joint Ventures
• Raymond UCO Denim Pvt. Ltd.
• Raymond Zambaiti Pvt. Ltd.
.
• J.K. Ansell Ltd.
• J.K. Talabot Ltd.

12. J.K. Helene Curtis Ltd.
• J.K. Helene Curtis Ltd is a part of the Raymond group – A brand
synonymous with Quality, Trust, Excellence and Leadership.It has
been in the personal grooming and toiletries business since 1964.
OUR AIM
• “We as a family aim to provide CONSUMER SURPLUS within
ARM’S LENGTH OF DESIRE”.
VISION
• “We aim to be a team of Passionate Leaders with Winning Mindsets,
to create Consumer Surplus and Delight through continuous
Innovation in order to deliver Physically Beautiful and Emotionally
Compelling ‘Personal and Home Care Products’ which are BEST IN
CLASS”

13. OUR VALUES
We at J.K. Helene Curtis Limited believe that every member
of the family is entitled to experience products of the highest
quality standards at extremely affordable prices.
This commitment to ensuring CONSUMER DELIGHT has
prompted us to explore in the near future more traditional
markets and categories that directly impact the lives of our
consumers.
Our dedication to lowering the entry barrier into QUALITY
AND LIFESTYLE PRODUCTS making them more affordable,
while maintaining highest quality standards is further
reinforced through our new Brand Launches

14. Awards and Listings
JKHC Wins 3 Packaging Awards
1.Raymond Identity Perfume Spray 150ml: Consumer Package
2.Raymond Aviator Perfume Spray 150ml: Consumer Package
3.Park Avenue Good Morning Freshness Deo Talc 100g: Consumer
package
These packages also entered the AsiaStar award category & Raymond
Identity Perfume Spray & Raymond Aviator Perfume Spray won the
award.
Park Avenue in Economic Times Brand Equity Most Trusted Brands
Survey
The consumer's growing trust in Park Avenue is reflected in the fact that
the brand has entered the Economic Times Brand Equity Most Trusted
Brands Survey. Park Avenue features in the top 50 Personal Care brands
and this is a significant achievement for the brand

15. http://www.parkavenuegrooming.com/index.html
PARK AVENUE is one of the biggest brands in the world of
Apparels, Cosmetics & Toiletries and is one of the ventures of
the J.K. Helene Curtis Limited. Till date it has been generally
successful with all the products and ranges offered.

16. Sl No Product Name Quantity Price (Rs.)
1 Beer Shampoo 200 ml 160
2 After Shave
lotion
50 ml 135
3 Silver Face Wash Dry 50 ml 67
Oily 50 ml 67
Normal 50 ml 67
4 Room Freshener Jasmine 95
Lavender 105
PRODUCTS FROM PARK AVENUE

17. Rajinigandha 105
Sandal 105
5 Soap For Men Double Deo 125 g 40
Good Morning 125 g 40
Normal 125 g 40
Cool Blue 125 g 40
6 After Shave Normal 50 ml 105
Mercury 50 ml 105
Ace 50 ml 105
7 Hair Styling Gel Chrome Styling
Gel
100 g 95
Neon Styling
gel
100 g 95
Glacier Styling
gel
100 g 95

18. 8 Men Talc Double Deo 300 g 100
Classic Talc 300 g 100
9 Perfume Spary Entice 50 g 126
Elevate 50 g 126
10 Body
Deodrants
Classic Range
ALPHA 150 ml 180
BELIEVE 150 ml 180
DELVE 150 ml 180
GOOD
MORNING
150 ml 180
TERRA 150 ml 180

19. TRANQUIL 150 ml 180
COOL BLUE 150 ml 180
STROM
IQ
150 ml
150ML
180
180
11 Signature Range
Deo’s
Jazz 150 ml 216
ZING 150 ml 210
VOYAGE 150 216
Alter Ego 150 ml 225

20. PARK AVENUE DEO’S TAGLINE
1. Storm (Tagline: energetic, suave, cool, the star’s fragrance)
2. Horizon (Tagline: airy, oceanic, profound, the traveler’s fragrance)
3. Alpha (Tagline: precise, strong, ahead, the director’s fragrance)
4. Cool Blue (Tagline: calm, smooth, breezy, the temperate fragrance)
5. Tranquil (Tagline: serene, august, relaxed, the sailor’s fragrance)
6. Cruise (Tagline: fresh, wavy, soothing, the explorer’s fragrance)
7. Good Morning (Tagline: rejuvenating, prim, composed, the enigmatic
fragrance)
8. I.Q. (Tagline: vibrant, winsome, fast, the torchbearer’s fragrance)

21. Marketing Mix
Product:
Hail to Freshness Deodorant section of PARK AVENUE (PA) range. Although new but
has the potential to get to the top of mind and heart of the consumers.
Price:
172.00 INR for 93ml/100g bottle.
Place:
Available at all ‘The Raymond Shop’ across India. Except I.Q. all other deodorants of
PARK AVENUE brand could be purchased from established retailers viz. BIG
BAZAAR (PANTALOONS RETAIL INDIA LIMITED).
Promotion:
Till date no promotion has been done from the side of manufacturer (J.K. Helene Curtis
Limited) for its new product. This time no PR activity has been done while launching
the product (I.Q.) which is resulting into this product losing out to others.

25. Major deodorant brands in the Indian Market
• HUL - Dove, Axe, Sure, Lux
• Cavinkare - Spinz
• Mcnroe - Wildstone, Secret Temptation
• Paras(Reckitt Benckiser)- Setwet Zatak
• Adidas - Adidas
• Nike - Nike
• P&G - Old Spice, Mum, Secret
• Garnier - Loreal
• JK Helene curtis - Park Avenue
• Godrej - Cinthol
• Vini Healthcare - Fogg
• Beisdorf - Nivea

26. Age groups Segment Trends Brands Targeting
the Segemnt
1 14-17 yrs
• Influenced by parents
• Curious & explorative
• No Loyalty
Axe, SetWet, Rexona, Fa, Spinz
2 18-22 yrs • More of an experimenting
group.
• Seek attention & want to
be trendy
Axe, SetWet, Nike, Adidas,
Cinthol
3 23 – 28 years
• Tend to become loyal
towards a particular brand.
• Try expensive variants.
• Status seekers.
Axe, Park Avenue, Nivea,
Playboy
4 28 + years • High brand loyalty.
• Health conscious.
• High expenditure
Old Spice, Tommy, Dove,
Parkavenue
Segmentation & Targeting of Deodorants

27. COMPETITIVE ANALYSIS
Market Leader
FOGG
Market Challanger
PARK AVENUE
Market Follower
AXE,SETWET,ZATAK,
NEVIA,CINTHOL
Market Niche
ADIDAS
PLAYBOY