3. Analysis & Study
Primary research
Analysis & Study
The expereminental stage
consisted of deciphering the target
market which is young adults. The
point is to get 16-27 year olds to
contribute to using sustainability
because “the youth is the future”.
Secondary research
S.S sets a pattern of growth in
which resource use aims to meet
human needs while preserving the
environment so that these needs
can be met not only in the present,
but also for generations to come.

5. Final tread
Superior substitution is defined by
containment which is the purpose of
the circle. The circle shape is chosen
specifically to assist readers to retain
the recycling symbol. Both “S” are
bold to show the impact of
sustainability and are wrapped
around each other for one to further
take into account the reuse, reduce
and recycle point. The arrows are
added to support the idea.
Superior Subtitution

6. Superior Subtitution

7. Executions
All executions tend to support
the recycling concept. From the
paper used to the green color
metaphor, each execution
would favor maintaining the
sustainability impression.

8. Brochure
The brouchure tends to explain the
mission and vision of superior sub. It
aggrevates the mood of sustainability by
the appliance of green color. Basic 3
images are placed to opose to
customers that are intrigued by visuals.
A quote in the middle helps push people
towards using the services or buying the
products of superior subtitution.

9. Packaging
The different packages are a variety of
household appliances & furniture;
clothings and cosmetics & food products
Food products

10. Furniture & Household
Appliances
Clothing &
Cosemetics

11. Magazine Insert
Phase I (Exposure period) Magazine insert I would be informational
based as it would describe how Superior
substitution as an organization would
tend to help the concept of recycling,
reducing & reusing. It would also be
based on expressing how the
contribution could be made anywhere.

12. .
Magazine Insert II
Phase II (Awareness period)
Magazine insert II would be
expressing merely how people
may be a part of supporting
sustainability through an event by the
coordination of servicing in a non
profitable occasion for awareness

13. .
Stationary
The paper of the different types of
stationaries would be brown/beige
color with a recycled paper texture to
help support the concept with the logo
and the leaf like shape that is repeated
throughout the executions.
Material to be
used/ structure for
CD placing and tag