The 5 Ps are key marketing elements designed to help you think about your business strategically.

1. The 5 Ps of

Marketing
Mohammed Gamal
Supervisor Of
Cairo
Mohammed.gl@gmail.com

2. Thinking about all the elements in your
business, no matter how small they may
seem, can help you position yourself and
therefore your products 
and services in the
market.
The 5 Ps are key marketing elements
designed to help you think about your
business strategically.
Working your way through each of the Ps
can help you think about which areas of your
business you can change or improve on, to
help you meet the needs of your target
market.

3. The 5 Ps include:

product
price
promotion
place
people

4. Product

 The product element refers to what you are offering
as a whole including the features, branding and
packaging as well as service and warranty terms.

5. Price

 The price element refers to all the parts that make up
your overall price including the advertised price, any
discounts, credit terms or other payment
arrangements offered.

6. Promotion

 The promotion element refers to all the activities and
methods you use to promote your business and
products including sales, public relations, direct
marketing and advertising.

7. Place

 The place element refers to how you deliver your
product or service such as the location , delivery
methods as well as how you manage your stock
levels.

8. People

 The people element refers to yourself and your staff.
This covers customer service levels, as well as
effective communication and training for your staff.

9.  Although the 5 Ps are somewhat controllable, they are
always subject to your internal and external marketing
environments.

 Here is an example of the 5 Ps in action.
 You might run a restaurant catering to families. To position
your restaurant towards your target market, you might
consider having:
 product - food catering to fussy eaters
 price - affordable prices for family's
 promotion - advertisements in school newsletters
 place - a location and opening hours suited to busy
family lifestyles people
 people - staff that are friendly and accommodating to the
needs of parents and children

10. 
Mohammed Gamal
01097778595
Mohammed.gl@gmail.com