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Alexandra McFadden
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A presentation created for Dr. Bill Silcock's HON 394 Terrorism and the Press class at Arizona State University by Misael Bautista, Christina Chouieri, Matt Salem, Justin Beatty, and Cameron Bean
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The Coca-Cola Company (herein known as Coke) possesses one of the most recognized brands on the planet. It sits firmly atop Business Weeks annual list of top-100 global brands by dollar value ($67.3 billion), beating out the likes of Microsoft, IBM and General Electric.2 It is through this brand recognition that the company has been able established itself as an icon of Americanism as it spreads its cult image to the rest of the world.Coke and its catalogue of close to 400 brands, founded in 1886 by Civil War veteran and Atlanta pharmacist John Pemberton are found in 200 countries. The company’s 2004 annual revenue of $21.9 billion places it among the top two industry leaders along with longtime rival PepsiCo (2004 annual revenue $29.2 billion). Coke paints itself as a wonderful corporation that produces amazing life enhancing products for the whole world to enjoy. In reality, however, the corporation is concerned with one thing, profit, and will stop at nothing to achieve this goal through universal expansion. Coke is an aggressive corporation that will jump at any opportunity to flog its products in its continuous push for global domination of the beverage industry. Examples from their dealings with the Nazis in Germany to shameless marketing to school children in the United States, to their theft of scarce water resources in India and questionable labour management, show how Coke is not the clean generous and healthy corporation it claims to be. The company has proven, however, that the power of its brand recognition along with its constant aggressive marketing, public relations and advertising campaigns succeed in shielding their reputation from the spotlight. Flying in the face of these cries of innocence this profile shows that Coke carries considerable reputational risk putting them in a vulnerable position to w
Coke profile august 18
Coke profile august 18
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Recomendados
Spring 2007
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Luz Marina Catunta Guillén
A presentation created for Dr. Bill Silcock's HON 394 Terrorism and the Press class at Arizona State University by Misael Bautista, Christina Chouieri, Matt Salem, Justin Beatty, and Cameron Bean
Hon394 Historicalstudy
Hon394 Historicalstudy
Cameron
The Coca-Cola Company (herein known as Coke) possesses one of the most recognized brands on the planet. It sits firmly atop Business Weeks annual list of top-100 global brands by dollar value ($67.3 billion), beating out the likes of Microsoft, IBM and General Electric.2 It is through this brand recognition that the company has been able established itself as an icon of Americanism as it spreads its cult image to the rest of the world.Coke and its catalogue of close to 400 brands, founded in 1886 by Civil War veteran and Atlanta pharmacist John Pemberton are found in 200 countries. The company’s 2004 annual revenue of $21.9 billion places it among the top two industry leaders along with longtime rival PepsiCo (2004 annual revenue $29.2 billion). Coke paints itself as a wonderful corporation that produces amazing life enhancing products for the whole world to enjoy. In reality, however, the corporation is concerned with one thing, profit, and will stop at nothing to achieve this goal through universal expansion. Coke is an aggressive corporation that will jump at any opportunity to flog its products in its continuous push for global domination of the beverage industry. Examples from their dealings with the Nazis in Germany to shameless marketing to school children in the United States, to their theft of scarce water resources in India and questionable labour management, show how Coke is not the clean generous and healthy corporation it claims to be. The company has proven, however, that the power of its brand recognition along with its constant aggressive marketing, public relations and advertising campaigns succeed in shielding their reputation from the spotlight. Flying in the face of these cries of innocence this profile shows that Coke carries considerable reputational risk putting them in a vulnerable position to w
Coke profile august 18
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nooodr
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Dimensional Research surveyed more than 400 IT professionals for this survey. IT and business leaders within individual companies are mostly aligned on what constitutes major incidents and how to resolve them. However, standard definitions and processes are lacking between companies and across industries. Without these standards, IT departments lack benchmarks and best practices to help drive improvements. In this report we put the results of the latest survey in context for better analysis.
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Dimensional Research surveyed more than 400 IT professionals for this survey. IT and business leaders within individual companies are mostly aligned on what constitutes major incidents and how to resolve them. However, standard definitions and processes are lacking between companies and across industries. Without these standards, IT departments lack benchmarks and best practices to help drive improvements. In this report we put the results of the latest survey in context for better analysis.
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