Facebook Instant Articles is a publishing platform that allows content to load extremely fast on Facebook. It has been found that content on Instant Articles receives 20% more clicks, readers are 70% more likely to finish articles, and content is shared 30% more. Instant Articles provides interactive features like auto-playing videos and image galleries. Publishers retain 100% of revenue from ads placed on Instant Articles. Creating Instant Articles involves claiming a URL on the Instant Articles platform and installing the WordPress plugin to publish content.