Rocío Calvo Martín, Senior UX Researcher and Accessibility specialist at Aviva

1. Howtoconvinceyour
organisationthat
accessibilityisimportant
Rocio Calvo @mrociocalvo

2. @mrociocalvo
Senior UX Researcher from Aviva

3. @mrociocalvo
Digital accessibility enthusiast
Image credit: uxdesign.cc

4. @mrociocalvo
Minority group
Image credit: huffingtonpost.ca
Minority group

5. v1.0
So,howdoyou
convincepeoplethat
accessibilityis
important?

6. @mrociocalvo
20% of the population
Brown eyes source: ibtimes.co.uk | Image credit: bps.org.uk

7. @mrociocalvo
Three main considerations
ROILAW REPUTATION

8. @mrociocalvo
LAW

9. @mrociocalvo
LAW - Number of lawsuits filed per year
0
1750
3500
5250
7000
2017 2018 2019?
“The number of website accessibility
lawsuits filed in federal court rose to at
least 2,258 in 2018, up from 814 in
2017 — almost tripling year-over-year,
less than 200 away from doing so. [..]
Could they triple in 2019?”
Bureau of internet accessibility. 28th Feb 2019
https://www.boia.org/blog/over-2250-web-accessibility-lawsuits-filed-in-2018-could-they-triple-in-2019?utm_content=86131775&utm_medium=social&utm_source=twitter&hss_channel=tw-297978874

10. @mrociocalvo
Three main considerations
ROILAW REPUTATION

11. @mrociocalvo
ROI

12. @mrociocalvo
Three main considerations
ROILAW REPUTATION

13. @mrociocalvo
Reputation
RENEW

14. v1.0
Whatwe’vedone
(andwhatyoucando)

15. @mrociocalvo
Talks

16. @mrociocalvo
Empathic modelling workshops

17. @mrociocalvo
Experience talks

18. @mrociocalvo
Experience talks

19. @mrociocalvo
Expert speakers

20. @mrociocalvo
Accessibility working group
https://members.businessdisabilityforum.org.uk/resource-category/resource/accessible-technology-charter-accessibility-
maturity-model/ and https://slideplayer.com/slide/6936012/

21. v1.0
Butwewillnotstop
here…

22. Thankyou
Rocio Calvo
Twitter: @mrociocalvo
Email: rocio.calvo@aviva.com