23 May Meet-up: Good UX Design

1. JUNIOR TO UX LEAD:
SOME THINGS I’VE LEARNED
(OFTEN THE HARD WAY)
Sam Hooper
UX Lead at Cyber-Duck
@shooperux

2. Hello. I’m Sam from Cyber-Duck.

3. Powered by user-centred design, data and technology
WE DELIVER
TRANSFORMATION

4. OUR CLIENTS

5. RIGHT, HOLD ON TO
YOUR HATS…

6. Don’t talk about
yourself at talks
and conferences
-

7. Philosophy & … UX Designer
2015

8. Hiring managers:
consider previous
experience
-

9. UX portfolios?
UX them!
-

10. - Limit number of case studies
- Have layers of detail
- Be clear what YOU did
- Think about who the user is
(big picture & small details)

11. Big Picture &
Small Details
-

12. Be a Ninja

13. Agency
vs
In-House
-

15. Generalist
vs
Specialist
-

17. Ugly projects
=
Beautiful UX
-

19. Qualitative data
vs
Quantitative data
-

20. Always do both!
Some books:
UX Optimisation: Combining behavioural UX and
Usability Testing Data to Optimise Websites
by Craig Tomlin
This SUX! A Guide to Better User Experiences
by Ritvij Gautam

21. Be Positive!-

23. “Yes, and…”
“No I wouldn’t do it like that…”
“I don’t like that”
“No, do it this way…”

24. Know the context

26. Personas are
dead!
(No they’re not)
-

28. All about Users
(but don’t forget
the Business)
-

29. BUSINESS
NEEDS
USERS
NEEDS

30. Business
needs
User
needs
Time &
Budget
Design
vs Dev
Technical
Constraints
Scope
Creep

31. Part Designer,
Part Counsellor
-

32. Information
Architecture:
User needs not
Org Charts
-

33. New Tech
=
Not always the
best solution
-

36. Evangelise &
Find your
UX Champions
-

38. Stand up,
Share,
Show & tell,
REPEAT
-

40. “Lightweight”
can still be useful
-

42. Accessibility
=
Inclusive design
-

43. Inclusive toolkit
https://katholmesdesign.com/inclusive-toolkit
https://www.youtube.com/watch?v=mlMfynLKGXA
Elegant Accessibility Video
Accessible e-commerce store
https://publicissapient.github.io/accessible-ecommerce-
demo/index.html
https://www.smashingmagazine.com/2018/04/designing-
accessibility-inclusion/
Accessibility & Inclusion Article

44. Design with
ethics in mind,
but be careful…
-

45. https://www.ideo.com/blog/ai-needs-an-
ethical-compass-this-tool-can-help
Ethical AI resources
https://www.oreilly.com/library/view/ethics-
and-data/9781492043898/
Ethics and Data Science

46. Leaders: Enable,
don’t dictate
-

48. Soft Skills
=
Hard Skills
-

49. It doesn’t get easier…
Research
Users
> Clients > Collaborating > Leadership
> Stakeholders > Colleagues > Your Team

50. Progressing your
career…
-

51. Do stuff! Get involved!
withcandles.slack.com

52. Learn stuff!

53. It’s ALIVE!!!
Digital is never
done and dusted
-

54. THANK YOU