Android Application Components with Implementation & Examples
Mobile 101 for SMB's
1. Making The Most Of
Mobile For Your SMB
Brandon Tompkins
Senior Manager of Mobile Products
Dex Media
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Today’s discussion
It’s a Mobile World
User’s needs on the go
BIG ideas on small screens
Must do’s to be “mobile”
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Top things YOU can do to be mobile
ENABLED
Have a “very” friendly mobile website
To App or not to App…
Run mobile specific campaign for SEM
Use Social Media frequently and often
Always format customer emails for mobile devices
Use Text Messaging programs to enhance loyalty
programs
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Mobile is about being CONNECTED
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Mobile…..its GROWING…..
Blah
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Who is your MOBILE audience
90% of all American adults have a cell phone
18-29 – 98% have a cell phone
30-49 – 97% have a cell phone
50-64 – 88% have a cell phone
65+ - 74% have a cell phone
58% of all adults have a smart phone
Source: Google
So who is your audience?
EVERYONE!
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Mobile users crave local information
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NOW WHAT?
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Mobile web
If you do not have a mobile ‘friendly’ website, your number
priority is to get one.
Understand how your customers currently interact with your
site.
Adapt your value proposition to customer needs
3 Rules of of mobile content
Timely
Relevant
Actionable
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M “dot” site vs responsive design
M “dot” websites are a separate website that you create
specifically for the mobile traffic.
Responsive website design enables you to optimize your
website for different screen sizes without a separate
website.
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Mobile Apps
Over 900K apps
Over 850K apps
Over 220K apps
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To app or not to app
BIG different between mobile web and mobile apps
Mobile websites are for discoverability
Mobile apps are for consumer retention
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Mobile Advertising
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SEM & SEO are for mobile too
Content is key
Update often and keep it relevant to your target audience
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Mobile + Social = Success
Mobile Monthly Active Users = 184 million
Source: Twitter 2014
•Facebook reports 1 billion active users on mobile devices
Source: Facebook 2014
41% of LinkedIn users access the site from mobile
devices
Source: LinkedIn 2014
88% of SMBs in hyper growth use social media to generate
word of mouth about their company.
Source: HubSpot 2014
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Email’s are on the MOVE
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43% of all email is opened on a mobile device
Source: Litmus
Format is a must
Shorter
Less Clutter
Links to longer content
Enable Social Sharing to drive CTR
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Text messages are INSTANT
It takes 90 minutes
for the average
person to respond
to an email.
It takes 90 seconds
for the average
person to respond
to a text message
Source:CTIA
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4 out of 5 SMB’s have no Mobile
Marketing
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Top things YOU can do to be mobile
ENABLED
Have a “VERY” friendly mobile website
To App or not to App…
Run MOBILE specific campaign for SEM
Use Social Media FREQUENTLY and often
Always FORMAT customer emails for mobile devices
Use Text Messaging programs to enhance LOYALITY
programs
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Let me help you take a hold on MOBILE
#Konkins
blog.supermedia.com
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Notas do Editor
Mobile makes local possible
Comscore reported last year that mobile overtook desktop in ecommerce
57% of users say they wont recommend a business with a poorly designed mobile site.
40% turned to their competitor’s site after a bad mobile experience.
High sense of urgency
Service based industry, people are not shopping around on mobile
Responsive designed sites tend to be slower to load.
M “dot” sites tend to be short on content
Depending on the mobile website offering will depend on what’s best for your customer
Know how your consumer is digesting your content and why will lead you to the best solution.
57% of users say they wont recommend a business with a poorly designed mobile site.
40% turned to their competitor’s site after a bad mobile experience.
Average mobile web session is <80 seconds Source: Mendeley
So will they wait for 10-15 seconds for your page to load?
People have to ask to receive these
The old school method that is still a great
10-20
