1.
Digital Marketing & The Age of Artificial
Intelligence, Learning Algorithms & API’s
Cindy Krum, CEO, MobileMoxie

2.
Gordon Moore
Founder, Intel Corporation
“The power of
computing devices
doubles about every
18 months.”

3.
Gordon Moore
Founder, Intel Corporation
“Frankly, I didn’t
expect to be so
precise.”

4.
Exponential growth makes
digital marketing unique…

5.
Dynamic Ecosystem

6.
Open Technology

7.
“If GM had kept up with
technology like the computer
industry has, we would all be
driving $25 cars that got 100,000
miles per gallon.”
-Anonymous

8.
The exponential growth in
technology is becoming
more and more apparent…

9.
Cross Device – Multi Device – Inter Device

10.
https://maps.google.com/locationhistory/b/0

11.
Internet of Things

12.
Casting

13.
Cindy Krum | MobileMoxie@Suzzicks

14.
New concepts & technologies
make the data more
powerful…

15.
Big Data
Volume – Velocity - Variety

16.
Machine Learning

17.
Artificial Intelligence (AI)

18.
Supervised Learning AI
(Bots Trained By Data & Sometimes Humans)

19.
What do We Mean
when we say ‘Bots’?

20.
Invisible Robots…

21.
Digital Marketing Singularity

22.
Time to Get Serious

23.
Time to Get Serious

24.
Smarter Platforms could eliminate
the need for digital marketers.
Platforms already collect lots of
the data that we want
& they already leverage Machine
Learning & AI

25.
Machine Learning Platforms

26.
Learning Algorithms & AI are Game Changers

27.
Learning Algorithms & AI are Game Changers

28.
Learning Algorithms & AI are Game Changers

29.
“Lasers”

30.
TacoBell TacoBot

31.
Google RankBrain

32.
Google NOW

33.
To stay relevant, marketers need
to integrate with new platforms &
new data sources…

34.
Data Companies You Never Heard of….
Acxiom, Experian, Infogroup, RapLeaf, LocalEase, Marketo, CoreLogic…more
• EX: Acxiom – 23,000+ servers in Little Rock collecting, collating &
analyzing more than 1,500 data points on the average American
including things like:
 Right handed or Left Handed
 What kind of car you drive
 Your psychological outlook on life
 Contents of all public records
 Where your kids go to school
 What size clothing you wear
 Where you live
 Where you shop
 What pets you have
 Social media profiles
 Where you travel
 How much you make

35.
API = Application Programming Interface

36.
API’s Plug
into Bigger
Platforms
• Google Places
• Yelp
• DocuSign
• LinkedIn
• Salesforce
• Amazon
• eBay
• Bing/Google Maps
• Foursquare/Swarm Insights
• Facebook Insights
• AdWords
• Instagram

37.
• Fitbit
• Zillow
• BBC
• Open Weather
• PostCodes
• NFL Arrests
• US Census Bureau
• World Health Org
• City-Specific API’s from City Gov’s
• ESPN
• Reddit
• OpenSecrets (Campaign
Contributions)
x
API’s Plug
into Bigger
Platforms

38.
APIs Connect Disparate
Data in the Cloud

39.
AI & Machine Learning for
Competitive Research & Strategy

40.
Foursquare API = Passive & Active Check-ins

41.
Automating Lookalike, Cohort & Custom
Audiences

42.
Marketing will be more about
modeling data from a variety of
sources (including but not limited to
the platforms) then anticipating &
maximizing relationships within the
different data sets …

43.
Dashboard Creation & Interpretation

44.
Process Constant Streams of Data

45.
Visualize & Interpret Multi-Dimensional Data

46.
And success will be about
using Machine Learning &
AI to write rules to respond
to the constant streams of
data…

47.
Base 2 vs. Base 4

48.
And about using the data in
an authentic way…

49.
People Already Feel Isolated

50.
Respond
Accordingly

51.
“The level of employee required to run
Google’s machine is going down. Creative
is going to be the driver and difference
maker. Your job is about maintaining the
machine.”
-Marty Weintraub

52.
Importance of Connection & Humor

53.
Importance of Story

54.
It’s All About Proper Customization,
Automation & Timing

55.
Thanks!!!

56.
Thanks!!!
@suzzicks
@mobilemoxie
facebook.com/mobilemoxie
www.mobilemoxie.com
2 Months Free: ZENITH