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App v. Web

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Decide which is best for your company - A mobile application in one of the AppStores or a mobile website that functions like an app. All the information you need to make the decision is right here!

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App v. Web

  1. 1. Mobile App vs. Mobile Web<br />Sydney, 2011<br />By: Cindy Krum, Mobile Moxie<br />@MobileMoxie on Twitter<br />
  2. 2. Overview<br />HTML 5 is a Game Changer<br />App Design is now Informing Web Design<br />Web Content Still Feeds Many Apps<br />As Network Speed Improves, the Differences Become Less Apparent<br />This is Confusing!!!<br />
  3. 3. So……Should you build a Web App or a Phone App?<br />
  4. 4. Ask Different People….You Will Get Different Answers!Why?<br />
  5. 5. It REALLY Depends (Duh!)You knew I was going to say that!<br />What are you trying to Accomplish<br />Brand Awareness<br />Brand Engagement<br />Conversion<br />Viral Engagement<br />Page Views/Traffic<br />
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  7. 7. It REALLY Depends (Duh!)You knew I was going to say that!<br />Who is Your Audience<br />Demographic<br />Geographic<br />Psychographic<br />What Phone do They Use<br />Will They Have Good Connection<br />What is the Use Case<br />
  8. 8. If you can….Do Both! If Not…..<br />
  9. 9. Start with Web AppsHere is Why:<br />Phone Apps<br />Web Apps<br /><ul><li>iPhone/Android/Nokia/Palm must all be Developed Separately
  10. 10. Must Comply withAppStore Standards
  11. 11. Must be Submitted and Updated Separately
  12. 12. Works on ALL Smart Phones
  13. 13. iPhone
  14. 14. Andorid
  15. 15. Nokia
  16. 16. Palm
  17. 17. Etc
  18. 18. Updated Once
  19. 19. Never Submitted for Approval</li></ul>Addresses Some Basic Mobile Marketing Goals<br />
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  21. 21. Web Apps CBA:(CBA = Secret Slang for Cost-Benefit Analysis)<br />Good:<br />Works Well on all Phones that have Web<br />Easy, Free Updates on the Fly<br />No Approval Needed - It Can do Anything You Want<br />No New Languages to Learn Except maybe HTML 5<br />HTML 5 Adds Phone-Like Qualities to HTML Web<br />Bad:<br />Different Mobile Browsers Work Differently<br />Very Unpredictable Rendering Environment<br />Will Not be Perfect all the Time<br />Limited interaction with Native Phone Stuff like Address Book & Accelerometers<br />Missed Opportunity for ‘Presence’ or ‘Representation’ in the AppStores<br />
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  24. 24. Phone Apps CBA:(CBA = Secret Slang for Cost-Benefit Analysis)<br />Good:<br />Most Predictable for Development<br />Screen Size<br />Input Mechanism<br />Semi-Controlled Marketplace – Marketing Opportunity<br />Rock a Particular Programming Language<br />Use more native functionality of the phone (ie: “shake”)<br />Better if the Data Connection is Bad<br />Bad:<br />Limited Scope OR Apps Developed for each OS (This can get expensive!)<br />Cost Money to Submit to the AppStores<br />Can be Rejected by Marketplaces<br />Updates Must be Re-Submitted<br />App Marketplaces are already Crowded<br />
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  27. 27. The App Store, not the Web, may soon be dead in Australia<br />http://thenextweb.com/au/2010/08/18/the-app-store-not-the-web-may-soon-be-dead-in-australia/<br />
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  30. 30. Or….Again…Do Both<br />Make a Phone App that is Highly Web Dependent<br />It is Basically a Shell for Web Content <br />Shells are easy to make in Lots of Languages<br />HTML can be Updated without Re-submitting the Shell<br />Check Out Facebook, Pandora, UrbanSpoon, Etc. They all Basically do this.<br />
  31. 31. Cindy Krum<br />CEO & Founder<br />Cindy@MobileMoxie.com<br />IM/Skype/Twitter: Suzzicks<br />Follow @MobileMoxie<br />720-231-7277<br />www.MobileMoxie.com<br />

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