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App v. Web
- 1. Mobile App vs. Mobile Web Sydney, 2011 By: Cindy Krum, Mobile Moxie @MobileMoxie on Twitter
- 2. Overview HTML 5 is a Game Changer App Design is now Informing Web Design Web Content Still Feeds Many Apps As Network Speed Improves, the Differences Become Less Apparent This is Confusing!!!
- 3. So……Should you build a Web App or a Phone App?
- 4. Ask Different People….You Will Get Different Answers!Why?
- 5. It REALLY Depends (Duh!)You knew I was going to say that! What are you trying to Accomplish Brand Awareness Brand Engagement Conversion Viral Engagement Page Views/Traffic
- 7. It REALLY Depends (Duh!)You knew I was going to say that! Who is Your Audience Demographic Geographic Psychographic What Phone do They Use Will They Have Good Connection What is the Use Case
- 8. If you can….Do Both! If Not…..
- 10. Must Comply withAppStore Standards
- 11. Must be Submitted and Updated Separately
- 12. Works on ALL Smart Phones
- 13. iPhone
- 14. Andorid
- 15. Nokia
- 16. Palm
- 17. Etc
- 18. Updated Once
- 19. Never Submitted for ApprovalAddresses Some Basic Mobile Marketing Goals
- 21. Web Apps CBA:(CBA = Secret Slang for Cost-Benefit Analysis) Good: Works Well on all Phones that have Web Easy, Free Updates on the Fly No Approval Needed - It Can do Anything You Want No New Languages to Learn Except maybe HTML 5 HTML 5 Adds Phone-Like Qualities to HTML Web Bad: Different Mobile Browsers Work Differently Very Unpredictable Rendering Environment Will Not be Perfect all the Time Limited interaction with Native Phone Stuff like Address Book & Accelerometers Missed Opportunity for ‘Presence’ or ‘Representation’ in the AppStores
- 24. Phone Apps CBA:(CBA = Secret Slang for Cost-Benefit Analysis) Good: Most Predictable for Development Screen Size Input Mechanism Semi-Controlled Marketplace – Marketing Opportunity Rock a Particular Programming Language Use more native functionality of the phone (ie: “shake”) Better if the Data Connection is Bad Bad: Limited Scope OR Apps Developed for each OS (This can get expensive!) Cost Money to Submit to the AppStores Can be Rejected by Marketplaces Updates Must be Re-Submitted App Marketplaces are already Crowded
- 27. The App Store, not the Web, may soon be dead in Australia http://thenextweb.com/au/2010/08/18/the-app-store-not-the-web-may-soon-be-dead-in-australia/
- 30. Or….Again…Do Both Make a Phone App that is Highly Web Dependent It is Basically a Shell for Web Content Shells are easy to make in Lots of Languages HTML can be Updated without Re-submitting the Shell Check Out Facebook, Pandora, UrbanSpoon, Etc. They all Basically do this.
- 31. Cindy Krum CEO & Founder Cindy@MobileMoxie.com IM/Skype/Twitter: Suzzicks Follow @MobileMoxie 720-231-7277 www.MobileMoxie.com
Notas do Editor
- http://www.google.com/imgres?imgurl=http://www.mobilecommercedaily.com/wp-content/uploads/2011/01/Appcelerator-IDC-Q1-Mobile-Developer-Report-business-model-rank-0124.jpg&imgrefurl=http://www.mobilecommercedaily.com/2011/01/25/mobile-commerce-fastest-growing-app-monetization-model-study&usg=__Ug7RWBCP7vVId0rZ4wr2gt5MBF0=&h=258&w=420&sz=95&hl=en&start=160&zoom=1&tbnid=E9FChEQtPQopcM:&tbnh=139&tbnw=227&ei=C7-LTbGZKor2swOR0amMCQ&prev=/search%3Fq%3Dmobile%2Bapp%2Bgrowth%2B2011%26hl%3Den%26client%3Dfirefox-a%26sa%3DX%26rlz%3D1R1GGGL_en___US363%26biw%3D1280%26bih%3D855%26tbm%3Disch0%2C5381&itbs=1&iact=hc&vpx=952&vpy=175&dur=31867&hovh=176&hovw=287&tx=181&ty=111&oei=sr6LTe9nicawA-37xPMI&page=8&ndsp=20&ved=1t:429,r:14,s:160&biw=1280&bih=855
- http://www.google.com/imgres?imgurl=http://www.b3net.com/blog/wp-content/uploads/2011/02/mobile-apps-vs-mobile-websites.JPG&imgrefurl=http://www.b3net.com/blog/%3Fm%3D201102&usg=__i_q63z6gYKbI9nnUhGThs5J4ag4=&h=334&w=551&sz=22&hl=en&start=52&zoom=1&tbnid=TSNUiHZBzS6jxM:&tbnh=135&tbnw=223&ei=vL6LTYKnIYS8sQOgk-yMCQ&prev=/search%3Fq%3Dmobile%2Bapp%2Bgrowth%2B2011%26hl%3Den%26client%3Dfirefox-a%26sa%3DX%26rlz%3D1R1GGGL_en___US363%26biw%3D1280%26bih%3D855%26tbm%3Disch0%2C1334&itbs=1&iact=hc&vpx=816&vpy=260&dur=1292&hovh=175&hovw=288&tx=166&ty=88&oei=sr6LTe9nicawA-37xPMI&page=3&ndsp=21&ved=1t:429,r:3,s:52&biw=1280&bih=855
- http://blog.flurry.com/?Tag=Usage%20Statistics
- http://www.google.com/imgres?imgurl=http://news.cnet.com/i/tim//2010/03/25/in-stat_app_downloads.png&imgrefurl=http://news.cnet.com/8301-1035_3-20001147-94.html&usg=__nHlTfO1YpKWsW7Y2veUX9mCSuu0=&h=468&w=596&sz=136&hl=en&start=56&zoom=1&tbnid=uB0Z_rc3aaJ-dM:&tbnh=149&tbnw=190&ei=N8CLTZyUIo7SsAPokqX4CA&prev=/search%3Fq%3Dmobile%2Bapp%2Bdownloads%26hl%3Den%26client%3Dfirefox-a%26rlz%3D1R1GGGL_en___US363%26biw%3D1280%26bih%3D855%26site%3Dsearch%26tbm%3Disch0%2C1729&itbs=1&iact=hc&vpx=137&vpy=192&dur=24432&hovh=199&hovw=253&tx=136&ty=108&oei=aL-LTczIFpDWtQPg6-z2CA&page=3&ndsp=24&ved=1t:429,r:12,s:56&biw=1280&bih=855
- http://www.google.com/imgres?imgurl=http://www.mobilemarketingwatch.com/wordpress/wp-content/uploads/2010/08/ABI-Research-Publishes-Five-Year-Mobile-App-Forecast-Predicts-Apple-To-Reign-Supreme.jpg&imgrefurl=http://www.mobilemarketingwatch.com/abi-research-publishes-five-year-mobile-app-forecast-predicts-apple-to-reign-supreme-8283/&usg=__vye41eK0-dP4y1Z8gsJcNeu4i2A=&h=409&w=498&sz=70&hl=en&start=0&zoom=1&tbnid=CbwnWsPwVBG4BM:&tbnh=122&tbnw=149&ei=aL-LTczIFpDWtQPg6-z2CA&prev=/search%3Fq%3Dmobile%2Bapp%2Bdownloads%26hl%3Den%26client%3Dfirefox-a%26rlz%3D1R1GGGL_en___US363%26biw%3D1280%26bih%3D855%26tbm%3Disch&itbs=1&iact=hc&vpx=597&vpy=561&dur=7379&hovh=203&hovw=248&tx=129&ty=151&oei=aL-LTczIFpDWtQPg6-z2CA&page=1&ndsp=36&ved=1t:429,r:32,s:0