Often freelancers and their hirers live in two different worlds. Ones are technicians obsessed with their computer wizardry, while the others are business people, who are all about money and ambition. I am obviously exaggerating, but you get the idea. Because of this reason, being client-oriented is not only about your project performance, but also about the effectiveness of communication. In order to ensure both sides are on the same page throughout the process, here are a couple practical tips to follow. Avoid Jargon Jargon makes it easier to explain things to people in the same industry, but it does not necessarily work with people outside it. Also, some people have a false impression that it helps exhibiting professionalism. It will work if you want to confuse the client, but it brings zero value. Instead, try using language that an eight-grader would understand and if you need to use a term of some sort, provide a brief definition of it. Keep It Short Long, complex sentences are your enemy. That’s all that needs to be said about it. Provide Relevant Examples From time to time you will need to explain some giant concept that requires specialized knowledge to be fully understood. However, there is always a way to break it down. Also, what you really want to do is explain using real-life examples that anyone, including your client, would understand. The difference between being the best and second-best lies in details. Going over an email that you are about to send to your client and making sure it is clear and understandable will be the best proof of your diligence and professionalism. Your clients will definitely appreciate your effort.