Monetising video content on multiple screens

1. Monetising video content on multiple screens
Niclas Ekdahl CEO

2. Niclas Ekdahl
Born 1970
Joined MTG 2002
CEO of Viaplay since inception
SVP Pay-TV channels and VOD between 2007-2010,
and Head of Creative Services between 2003-2007
Also previously co-founder of a mobile Internet startup
and Managing Director of an advertising agency

3. Summary
• Aggregating content behind a subscription
• Focus on TV-series, sports and movies - online
• Available on any device
• Focus on full length professional content
• Available in Sweden, Norway, Denmark, Finland,
Russia and Ukraine (as TV Everywhere)
3

4. The entertainment landscape is
changing fast & fundamentally
From physical… to digital… to streaming in the ‘cloud’
Half of physical DVD business vanish in 10 years…
2007
2008
Rental
2009
2010
2011
Retail
Source: Veronis Suhler Stevenson; McKinsey
2012 E
2013 E
2014 E
2015 E
2016 E

5. Nordic OTT subscription landscape
Competition on many fronts
Package
Content
Strength
High
Low
Price
5
Low
High

6. One subscription – any device
Smart phones
Tablets
PC/Mac
Smart TV-sets
6
Game consoles
TV set-top boxes
OTT STB

7. 2 target groups
GENERAL BROADBAND POPULATION
Core urban age 20-40 with video
centric online behaviour
VIASAT LINEAR SUBSCRIBER BASE
Getting access to Viaplay as
a “TV Everywhere” product

8. US studio deal overview in
Nordic region
Studio 2 - Disney
Studio 1 - Fox
Studio 2 - Paramount
CMore
Viaplay
Studio 1 - Sony
Netflix
Studio 1 - Warner
Studio 3 – NBC Universal

9. Current TV series
9

10. Library TV series

11. Local TV series
11

12. Kids Series
12

13. Sport
13

14. Much more than content…
UX
Extra feeds
Previews
Offline mode
3D

16. Contact
Niclas.ekdahl@viaplay.com
+46 73699 19 01