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EM PEQUIM, UM
CONGESTIONAMENTO
DE 100KM E 9 DIAS FOI
REPORTADO NA RODIVIA
CHINESA DA PROVÍNCIA
DE HEIBEI
A MÉDIA LATINO
AMERICANA DO
MARKET SHARE (USO
POPULACIONAL) PARA
O TRANSPORTE
PÚBLICO É CERCA DE
55% E DECAINDO
5.7 BILHÕES
DE HORAS SÃO
GASTAS
ANUALMENTE NO
TRÂNSITO NOS EUA
MOBILIDADE
Sources: <http://www.nationwide.com/road-congestion-infographic.jsp>, <http://www.carbuzz.com/search.aspx?q=Statistics>
PARA CADA 4
PESSOAS, EXISTE 1
CARRO EM
CIRCULAÇÃO NO
BRASIL
24 MILHÕES
DE ARVORES DEVEM
SER PLANTADAS
PARA COMPENSAR AS
EMISSÕES
SUSTENTABILIDADE
CADA CARRO
EMITE, EM
MEDIA, 100G DE
CO2 POR KM
RODADO
Sources: <http://ciclovivo.com.br/noticia/cada-arvore-da-mata-atlantica-chega-a-retirar-163-kg-de-co2-da-atmosfera>
34%
SAÚDE
5 MILHÕES
DE PESSOAS MORREM
ANUALMENTE EM
FUNÇÃO DO
SEDENTARISMO
Sources: <http://www.who.int/dietphysicalactivity/publications/>
28%
PORQUE NÃO
CAMINHAR ATÉ O
TRABALHO, A ESCOLA, A
PADARIA?
PORQUE NÃO
CRIAR O HÁBITO DE DAR
AQUELA CORRIDINHA
LEVE ATÉ ESSES
LUGARES?
PORQUE NÃO
FAZER TUDO ISTO
PEDALANDO?
PORQUE NÃO
MUDAR SEUS HÁBITOS E
ACUMULAR KMs PARA
CONVERTER EM PONTOS OU EM
DESCONTOS DE NOSSOS
PARCEIROS?
3 4
1 2
COMO
FUNCIONA
MOBGAIN ARMAZENA OS KMs
DE SUAS ATIVIDADES DIÁRIAS
PELOS SEU SMATPHONE OU
SMARTWATCH
COLABORANDO COM O TRÂNSITO,
MEIO AMBIENTE E AINDA DANDO
UMA FORCINHA NO SEU BEM-
ESTAR VOCÊ IRÁ CRIAR BONS
HÁBITOS E RECOMPENSAS
VOCÊ CONVERTE SALDO DE
KM EM PONTUAÇÃO OU EM
DESCONTOS NAS LOJAS
DOS PARCEIROS
NO DASHBOARD É POSSÍVEL
CHECAR TODAS AS INFORMAÇÕES
DAS ATIVIDADES E TAMBÉM DADOS
DE COMO TEM CONTRIBUÍDO COM
O MEIO AMBIENTE E O QUANTO
SERÁ RECOMPENSADO
CAMINHE
CORRA
Sources: Research2Guidance 2015;
O MERCADO
DOWNLOADS
RunKeeper >10 Milhões
Runtastic >10 Milhões
Google Fit >5 Milhões
Nike+ >10 Milhões
Endomondo >10 Milhões
Sources: Research2Guidance 2015;
100+ MILHÕES
DE DOWNLOADS
TOTALIZANDO
PARA CADA PARCEIRO
OS KMS SERÃO
CONVERTIDOS COM
TAXAS DIFERENTES DE
ACORDO COM O
ACORDO COMERCIAL
Parceiro Assinatura Anual
Parceiro Ouro R$ 150.000,00
Parceiro Prata R$ 100.000,00
Parceiro Bronze R$ 50.000,00
Parceiro Marketing R$ 50.000,00
Ano Usuários Ativos Média Mensal
Km/Usuário
Valor da
Comissão/Km
Total Comissionado
Anual
2015
VALIDAÇÃO
500 200 R$0,0013 R$1.560,00
2016 2.000 200 R$0,0013 R$31.200,00
2017 10.000 200 R$0,0015 R$288.000,00
2018 80.000 200 R$0,0017 R$1.224.000,00
2019 100.000 200 R$0,0020 R$4.800.000,00
2020 1.500.000 200 R$0,0025 R$9.000.000,00
FATURAMENTO
felipe.horta@eduplix.com
www.eduplix.com
www.fb.com/eduplix
@eduplix
VAMOS
CAMINHAR JUNTOS?
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Congestionamento de 100km e 9 dias na China

  • 1.
  • 2. EM PEQUIM, UM CONGESTIONAMENTO DE 100KM E 9 DIAS FOI REPORTADO NA RODIVIA CHINESA DA PROVÍNCIA DE HEIBEI A MÉDIA LATINO AMERICANA DO MARKET SHARE (USO POPULACIONAL) PARA O TRANSPORTE PÚBLICO É CERCA DE 55% E DECAINDO 5.7 BILHÕES DE HORAS SÃO GASTAS ANUALMENTE NO TRÂNSITO NOS EUA MOBILIDADE Sources: <http://www.nationwide.com/road-congestion-infographic.jsp>, <http://www.carbuzz.com/search.aspx?q=Statistics>
  • 3. PARA CADA 4 PESSOAS, EXISTE 1 CARRO EM CIRCULAÇÃO NO BRASIL 24 MILHÕES DE ARVORES DEVEM SER PLANTADAS PARA COMPENSAR AS EMISSÕES SUSTENTABILIDADE CADA CARRO EMITE, EM MEDIA, 100G DE CO2 POR KM RODADO Sources: <http://ciclovivo.com.br/noticia/cada-arvore-da-mata-atlantica-chega-a-retirar-163-kg-de-co2-da-atmosfera>
  • 4. 34% SAÚDE 5 MILHÕES DE PESSOAS MORREM ANUALMENTE EM FUNÇÃO DO SEDENTARISMO Sources: <http://www.who.int/dietphysicalactivity/publications/> 28%
  • 5. PORQUE NÃO CAMINHAR ATÉ O TRABALHO, A ESCOLA, A PADARIA? PORQUE NÃO CRIAR O HÁBITO DE DAR AQUELA CORRIDINHA LEVE ATÉ ESSES LUGARES? PORQUE NÃO FAZER TUDO ISTO PEDALANDO?
  • 6. PORQUE NÃO MUDAR SEUS HÁBITOS E ACUMULAR KMs PARA CONVERTER EM PONTOS OU EM DESCONTOS DE NOSSOS PARCEIROS?
  • 7. 3 4 1 2 COMO FUNCIONA MOBGAIN ARMAZENA OS KMs DE SUAS ATIVIDADES DIÁRIAS PELOS SEU SMATPHONE OU SMARTWATCH COLABORANDO COM O TRÂNSITO, MEIO AMBIENTE E AINDA DANDO UMA FORCINHA NO SEU BEM- ESTAR VOCÊ IRÁ CRIAR BONS HÁBITOS E RECOMPENSAS VOCÊ CONVERTE SALDO DE KM EM PONTUAÇÃO OU EM DESCONTOS NAS LOJAS DOS PARCEIROS NO DASHBOARD É POSSÍVEL CHECAR TODAS AS INFORMAÇÕES DAS ATIVIDADES E TAMBÉM DADOS DE COMO TEM CONTRIBUÍDO COM O MEIO AMBIENTE E O QUANTO SERÁ RECOMPENSADO
  • 9. Sources: Research2Guidance 2015; O MERCADO DOWNLOADS RunKeeper >10 Milhões Runtastic >10 Milhões Google Fit >5 Milhões Nike+ >10 Milhões Endomondo >10 Milhões
  • 10. Sources: Research2Guidance 2015; 100+ MILHÕES DE DOWNLOADS TOTALIZANDO
  • 11. PARA CADA PARCEIRO OS KMS SERÃO CONVERTIDOS COM TAXAS DIFERENTES DE ACORDO COM O ACORDO COMERCIAL Parceiro Assinatura Anual Parceiro Ouro R$ 150.000,00 Parceiro Prata R$ 100.000,00 Parceiro Bronze R$ 50.000,00 Parceiro Marketing R$ 50.000,00 Ano Usuários Ativos Média Mensal Km/Usuário Valor da Comissão/Km Total Comissionado Anual 2015 VALIDAÇÃO 500 200 R$0,0013 R$1.560,00 2016 2.000 200 R$0,0013 R$31.200,00 2017 10.000 200 R$0,0015 R$288.000,00 2018 80.000 200 R$0,0017 R$1.224.000,00 2019 100.000 200 R$0,0020 R$4.800.000,00 2020 1.500.000 200 R$0,0025 R$9.000.000,00 FATURAMENTO
  • 12.