Mobile Monday Manila - GMA Audience Measurement

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MoMoManila

This is the presentation given by Ms. Edna Belleza from GMA NMI during the Mobile Monday event on Sept. 19 2011.

Negócios Tecnologia

Audience Measurement Mobile Monday, 19 September 2011

AGENDA ,[object Object],[object Object],[object Object]

Online Audience Measurement in the Philippines

Online Audience Measurement: The Top Publishers’ Initiative ,[object Object],[object Object]

[object Object],[object Object],Online Audience Measurement: The Challenge to Standardize

[object Object],[object Object],[object Object],[object Object],Online Audience Measurement: The Process of Choosing

[object Object],Online Audience Measurement: The Criteria Used - Methodology

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online Audience Measurement: The Criteria – Coverage & Price

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online Audience Measurement: The Criteria– Scalability & Flexibility

Online Audience Measurement: The Result – Effective Measure RP-friendly business model made the difference.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online Audience Measurement: The Next Steps for the Industry

Initial Findings and Insights: Top-line Analytics - Rankings

Initial Findings and Insights: Audience Planning – Profiles * Sample data. Profiles based on digital footprint & surveys on the site.

Initial Findings and Insights: Audience Planning - Overlaps

Measuring Mobile Using Effective Measure

Measuring Mobile Using EM: On the Dashboard

Measuring Mobile Using EM: Research Insights

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measuring Mobile Using EM: In the Product Roadmap Three-screen measurement is key!

Unique Browsers vs Unique Visitors ,[object Object],[object Object],[object Object],[object Object]

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