Let’s face it, you’ve been cranking content out for years and the majority of it isn’t successful. Learn how The Motley Fool’s Alli Berry has been applying the principles of the popular KonMari Method™ to allow their best web pages to flourish by pruning unsuccessful content. In this session, you will learn a systematic way to uncover and improve your best performing content, find “too similar” pages that are cannibalizing your efforts, and develop a redirect strategy that will lead to organic growth.
Low Sexy Call Girls In Mohali 9053900678 🥵Have Save And Good Place 🥵
Tidying Up Your Web Content - Alli Berry | July 2019
1. THE MAGIC OF
TIDYING UP YOUR
CONTENT
Alli Berry
The Motley Fool
aberry@fool.com | @alliberry3
2. ALLI BERRY
THE MOTLEY FOOL
SEO LEAD/WORLDWIDE SEO LIASON
LOCATION
Denver, CO
HIGHLIGHTS
• 8 years of SEO and content marketing
experience
• Agency and in-house experience
• Featured on Moz blog, MozPod, Rank
Ranger, A11y Rules
4. WHY MARIE
KONDO AND
TIDYING UP?
Provides a systematic approach to:
1. Help search engines better understand and prioritize
your important pages
2. Allow you to provide the best possible results for
your audience in search
9. DEFINING
YOUR TOP
KEYWORD
TOPICS
CREATE A STARTER LIST OF KEYWORD
TOPICS
• How would a prospect find you in a Google search?
________________________________________________________
WHAT DOES KEYWORD RESEARCH TELL
YOU?
• Is your language matching the way people search?
• Look at search volume, competitive landscape
________________________________________________________
WHAT'S DRIVING THE MOST QUALIFIED
TRAFFIC CURRENTLY?
• Integrate Google Search Console and Analytics accounts
• Set up conversion goals in Analytics
13. Emulates a search engine bot
allowing you to uncover what
pages a search engine can and
cannot find.
Scrapes SEO elements off your
pages (title tags, header tags,
etc.) for analysis.
Helps you uncover issues like
broken pages, redirect chains,
duplicate content, etc.
RUN A SITE
CRAWL
23. WHICH PAGE
IS SPARKING
JOY?
1. WHICH PAGE IS PERFORMING
BEST?
2. WHICH PAGE BEST ANSWERS THE
QUERY FOR A USER?
3. HOW CAN YOU BETTER OPTIMIZE
THE ONE YOU WANT TO RANK WELL
AND DE-OPTIMIZE THE ONE YOU
DON'T WANT?
26. FINDINGS
1. All personal loans discussed are unsecured
personal loans.
2. More authoritative author on unsecured
page.
3. Overlap in the copy on both pages.
4. There are more internal links pointing to
the main personal loans hub.
Note: Check external links to each page.
27. WHAT TO DO:
PERSONAL LOANS HUB
• IMPROVE THE PERSONAL LOANS HUB
PAGE COPY AND METADATA.
• INCLUDE CONTENT ABOUT UNSECURED
PERSONAL LOANS IN THE HUB PAGE.
• AUDIT AND IMPROVE THE INTERNAL
LINKING TO THIS PAGE.
28. WHAT TO DO:
UNSECURED PERSONAL
LOAN PAGE
• 301 REDIRECT UNSECURED PERSONAL
LOANS PAGE TO THE HUB.
• ENSURE ALL VERSIONS (AMP) ARE 301
REDIRECTED PROPERLY.
• REMOVE IT FROM THE SITEMAP.
• REMOVE ANY INTERNAL LINKS POINTING
TO THIS PAGE.
44. RETURN TO YOUR
OPTIMIZATIONS
• REVIEW YOUR COMPETITORS OUTRANKING YOU
• TWEAK YOUR CONTENT/ON PAGE OPTIMIZATIONS
• EVALUATE INTERNAL/EXTERNAL LINKING
• CHECK FOR OTHER TECHNICAL ISSUES
45. KEY
TAKEAWAYS
1. Set goals.
2. Run crawls to uncover problems –
discard these issues.
3. Prioritize and organize your efforts
around biggest opportunity topics.
4. Optimize the pages you want
performing better; deoptimize or
discard pages you don’t.
5. Have patience, monitor, and adjust.