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What works in digital today?

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Mladen Borisov
Mladen Borisov

Facebook in 2015 Workshop with eleven.bg

Marketing
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What Works in Digital Today: Facebook in 2015
Nice to meet you :)
SocialBrand
1. Understand Your Brand Brand Values Brand UVP Brand Story Content Strategy
2. Now DO Social
What to expect Awareness Engagement Popularisation
What NOT to expect Instant sales Instant trust 189 832 972 likes
LET’S COOK
LikeAlyzer Sumall Check Usernames Tools
Prepare for a flight Visual Text Goals
Tools for social media graphics
The content Calendar Real time Don’t overpost
Be faster than others…
What is working right now?
What to expect Awareness Engagement Popularisation Why organic facebook reach drops off 2012 2013 2014 2015 16% 9% 2.5% ?%
Photos are no more HOT
Native Facebook Videos Get More Reach Than Any Other Type of Post
Videos with a personal touch
Video is power!
Drive Traffic with Links
The new organic: facebook groups
Use ads
Resources: insidefacebook.com socialmediaexaminer.com
Mladen Borisov mladen@traincamp.me Thank you, fellows!

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