Laura Farbo

Hamburg Area, Germany Germany

International Marketing & Business Development | Inbound Focused | Travel Junky

Technology / Software / Internet

In the traditional funnel metaphor, we as marketers have been taught to “push” marketing towards consumers to influence their behavior before ultimately handing off the torch to sales. However, with an abundance of information readily available online and new technologies sprouting up by the minute, anywhere from 60-90% of prospects are done with the evaluation stage before you even know they exist. We are now in the era of the invisible, self-directed buyer. In today’s digital world, it has become more important than ever for marketers to manage buyer expectations and reach them at the moments that most influence their decisions. I’m focused on doing just that with the use of inbound...