The document discusses key learnings from SXSWi, the largest tech gathering in the country. It focuses on concepts like being radically open, using play as a brand strategy, and personalization. It also discusses trends in giving challenges and asks the reader to take a short survey.
21. Three main sources for personalizing: Global – what’s popular Social – what their friends like Personal – what they told you they like personalization
22. Make it clear how info will be used Don’t say, “you’ll like this.” Plan for serendipity Personalization