2. INTRODUCTION
Swiggy is a food ordering and delivery company based out of Bangalore,
India.
Swiggy was inspired by thethoughtof providing a complete food ordering
and delivery solutionfrom the best neighbourhood restaurants to the
urban foodie.
Swiggy started operations in August 2014 Koramangala,Bangaluru.
6. How it works?
Swiggy platform worksin just 4 easy steps
1. An online customer looks for a Restaurant through website or mobile app.
2. Selects the requiredfavourite food menu and the Restaurant receivesthe food order.
3. Customer pays through options - Online payment or Cash on Delivery.
4. The food is distributed based onoptions - OrderTakeaway or HomeDelivery.
7.
8. Implementation
▪ Processes –
-Clientmanagementand market research team will engagewith potential collaborators and
fix the deal.
-The business unit willbe looked after by GM’s of various departments
-under them, there are localmanagers> team players > Delivery executive
-Finance,strategy, product managementteams workin tandem to introducenewer products
-Technologyteam – engineers willwork onappbased improvements
10. ANALYSIS
WEAKNESSES
1.Location based restaurant
finder
2.Marketing, Brand awareness
3.Delivery charges fororders
belowRs250
4.Menu andApp price difference
THREATS
1.Unstable and low customer base
2.Increasing health consciousness
3.Increasing potential competitions
4.Laws and governmentregulations
STRENGTHS
1.QuickDelivery
2.Good brand image
3.Trained delivery personnel’s
4.Responsive customer support
5.Wide range ofrestaurants offered
OPPORTUNITIES
1.Pioneerin food delivery business
2.Growing market
3.Increasing market share
4.Minimal competition
5.Lack of marketleader
11. DoesSwiggy have any delivery charges?
Swiggy chargesa delivery fee on 30-35% of the orders
it delivers, a company official told FE....Thecompany
said that it chargeseach restaurant between 20-25% of
its total ordervalue it hasdelivered as a feefor its
services and hold about 15-20% of the restaurants'
business on an average.Swiggycharges the delivery
below200/-. As it is said that swiggy charges 30/- for any
orderas they for aretimebound delivery.
12. GOALS
▪ To revolutionize the restaurant-takeaway-delivery
business in India
▪ Reliability and consistency in service
▪ Evolve as a leading marketplace
▪ Increase market share
▪ Increase brand building and marketing campaigns
▪ Achieve more thanbreak even in the existing cities
▪ Expand to six new cities in the next one year