Mitchell G. David- Seller Marketing Plan

YOUR INTERESTS | OUR EXPERIENCE | PROVEN RESULTS
PROPERTY MARKETING PLAN

Contents
Coastal Life Realty Group Office: 443-552-7579 info@coastallifeoc.com CoastalLifeOC.com
Introduction
Choosing and Agent
Accurate Pricing
Professional Photography
Interactive 3-D Virtual Tour
Exclusive Property Website
Multiple Listing Service
The Internet and Real Estate
Zillow Premier Agents
Coastal Life Websites
Listing Syndication
Targeted Facebook Ads
On-Site Marketing
New Listing Announcements
Property Showings and Updates
Managing the Transaction
Transaction Coordinators
Results and Testimonials
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Introduction
The Coastal Life Realty Group's primary purpose is to
help our clients pursue their real estate interests and to
make their lives easier during the process. We are a
select group of real estate agents serving Ocean City and
the surrounding areas. Coastal Life agents offer
market-leading experience, resources, knowledge and
service that ensure you have a ﬁrst class experience
buying or selling real estate.
Buying and selling real estate are amongst the largest and
most important decisions you will ever make. You deserve
to be guided through this process by an experienced
real estate professional that you can trust and who
works towards your best interests.
When you work with the Coastal Life Realty Group you
will directly beneﬁt from our collective experience. Your
Coastal Life agent will be supported by our entire team of
real estate professionals and support staff who are
knowledgeable of the market and experienced in all types
of real estate transactions. We are all working together to
help our clients accomplish their real estate goals.

Choosing an Agent
Experience
We are top producing agents year in and year
out, which provides us with the skill, experience
and knowledge necessary to ensure you have a
smooth transaction from listing to closing.
Results
Positive results are what you are looking for and
The Coastal Life Realty Group delivers. We have a
proven track record of success and the results
speak for themselves.
Market Knowledge
Our high activity levels keep us entrenched in the
marketplace and constantly up to date on what is
going on with the market. We will put this valuable
insight and knowledge to work for you to ensure
your listing remains properly positioned.
Communication
We pride ourselves on constant and open
communication. You will always be up to date on
what is going on with your listing and we are always
available to answer any questions you may have.
Negotiating
Most good deals don’t just happen. They are the
result of diligent research, a well thought out
strategy and solid negotiating skills. We have
gained these skills through the hundreds of real
estate transactions we have completed.
Integrity
Reputation is everything in the real estate business
with both clients and the cooperating agents that
we work with. As evidenced by our high agent
ratings, we have a strong reputation in our
marketplace and always make decisions that are
fair, honest and in the best interests of all involved.

Accurate Pricing
There is a lot of competition in the market and it is imperative that you have an
accurate pricing strategy in place. If your property is overpriced you will have
limited showings and days on market will start to accumulate.
This isn’t to insinuate that you have to be the lowest priced property on the market.
You just need to ensure you are priced competitively relative to the comparable
listings and what your property has to offer.
A majority of the property showings you will have will occur during the ﬁrst month
the property is listed. This is an opportunity that you want to seize upon, as these
are active Buyers in the market.
We will prepare a thoroughly researched market valuation of your property for
you, analyzing all of the comparable property data that is available. This process
will ensure you are properly positioned for success from the outset, ultimately
generating a lot of market activity and strong offers.

Professional Photography
Buyers consistently rate property photos as one of the
most important factors in determining which properties
they ultimately choose to look at. If your property’s
photos are low quality they will make a poor impression
on prospective Buyers and they will pass right by your
listing online.
This is a crucial step considering that over 90% of Buyers
use the Internet as a research resource in the home
buying process. Numerous studies have shown that a
property listings photos will have a considerable impact
on the number of showings you have, time on market and
the quality of offers you receive.
The Coastal Life Realty Group employs a professional
photographer to shoot the property photos for all of our
listings. These high quality images are used throughout
the entire marketing campaign for your property. This
process ensures that your listing stands out from the
competition and makes a positive impression on
prospective Buyers.

Interactive 3-D Virtual Tour
Photographs are static elements and can only
go so far in providing Buyers with the true feel
and ﬂow of a property. To assist with this we
have interactive 3-D virtual tours created for all
of our listings.
These immersive 3-D tours enable Buyers to tour
your property online at anytime from any device
and interact with it much as if they were
physically walking through it. It is essentially like
having a 24/7 open house.
These interactive tours are especially useful in a
second home market like ours where a majority
of the Buyers are several hours away. This 3-D
tour will set your listing apart from the
competition and make it stand out online.

Exclusive Property Website
We will create a website exclusively for your property that highlights all of the preceding marketing materials. This
exclusive website will feature only your listing with no distracting searches or competing properties.
Your listing website will be linked to your property via the Multiple Listing Service (MLS) enabling it to be viewed online
anywhere that your property listing is featured.
Your exclusive listing website will have its own unique web address, which we will use to drive traffic to the website from
your property signage and print advertising pieces.

Multiple Listing Service
The Multiple Listing Service (MLS) is the property database that is
used by real estate agents to research available listings and
property information for their clients. The MLS is also the
primary data source for property information on public real
estate websites like Zillow, Trulia, Realtor.com and others.
Inputting your listing into the MLS is a step that all real estate
agents will perform, however most will go about it haphazardly.
This is a big mistake and a missed opportunity that makes for a
poor ﬁrst impression on prospective Buyers and cooperating
Realtors.
The Coastal Life Realty Group will ﬁrst gather all of the marketing
for your property including photography, 3-D virtual tour, website,
etc. We will then input your listing into the MLS with all of the
information at one time. This process ensures that when your
listing is viewed online it looks great and makes a strong
impression.

The Internet and Real Estate
Over 90% of Buyers utilize the Internet as their primary
research resource in the home search process, with over
50% initiating their real estate search online. These
percentages will be considerably higher in a second home
market like ours where prospective Buyers are several
hours away.
It is imperative in today’s real estate market that you
choose an agent that has both a strong online presence
and a comprehensive online marketing strategy in place,
otherwise your listing will miss out on a considerable
number of opportunities.
The Coastal Life Realty Group has a dominant online
presence and a dynamic marketing strategy, which you
will ﬁnd outlined on the following pages. Both of these
lead to high marketing exposure for all of our listings,
ultimately generating a lot of Buyer activity on the homes
and condos we represent.

Zillow Premier Agents
Zillow is the most popular and highly trafficked real estate website on the Internet. The Coastal Life Realty Group holds
the coveted top spot in Zillow’s Ocean City agent rankings. We have achieved this top ranking through our considerable
market share and by having the best local reviews and highest number of sales.
This top ranking provides additional exposure for the property listings that we represent. All of the marketing is
enhanced for the listings that we represent on Zillow for optimal results. There are a lot of listings on Zillow and this process
ensures your listing stands out from the competition.
Additionally, we generate a considerable number of leads and inquiries from Zillow every month with Buyers who could be
looking for a property similar to yours.

Coastal Life Websites
The Coastal Life Realty Group controls several of the top
performing websites pertaining to real estate in Ocean
City and the surrounding areas. Search for anything
pertaining to Ocean City real estate and you will land on
one of the sites below:
www.DwellinOC.com
www.OceanCityCondosandHomes.com
www.CoastalLifeOC.com
www.BeachLifeOceanCity.com
These websites average over 30,000 visits per month
and your listing will be prominently featured on all of
them. Additionally, we generate hundreds of active leads
each month from these websites for Buyers that are
potentially looking for a property similar to yours.

Listing Syndication
Through agreements we have in place your listing will be featured on dozens of other real estate and real estate related
websites across the Internet, including national brokerage sites like Coldwell Banker, Remax, Keller Williams, Berkshire
Hathaway and Long and Foster. If it is a real estate website that matters your property listing will be featured on it.
We will optimize your property listing on these websites with maximum photo uploads, detailed property descriptions,
3-D virtual tours and more. This process generates maximum exposure for your listing online and makes a strong
impression on prospective Buyers.

Targeted Facebook Ads
Facebook is the largest social network in the world with
over one billion users and is the third most trafficked
website behind only Google and YouTube. For these
reasons the Coastal Life Realty Group focuses its social
media marketing efforts on this popular platform.
We create targeted Facebook ads for all of our new
listings. Through Facebook’s marketing tools we are
able to strategically place these new listing ads directly
into the news feeds of people whom are looking for a
property similar to yours.
This has proven to be an effective marketing tool for
our clients and us. We are able to perform this
advertising at a very high level by re-targeting the
30,000 plus website visits we have each month. Few if
any other agents in this market can replicate that.

On-Site Marketing
Custom Signage
In the Ocean City market a lot of
people drive around in the areas
that are of interest to them looking
for properties. Our high quality
custom signage will grab their
attention and let them know your
property is for sale.
The Coastal Life Realty Group
signage features several different
contact points for interested parties
to get additional information on
your listing based upon their
communication preference. We
have several different signage
options depending on your
property’s requirements.
High Quality Brochure
Buyers will look at many properties in a
day and after awhile they start to
blend together and get confusing. Our
high quality brochures ensure this
doesn’t happen and makes your listing
stand out amongst the competition.
The full color brochure is printed on
thick card stock and features several
high quality images, detailed
property descriptions and the web
address to your property’s exclusive
listing website. When Buyers are
analyzing their options at the end of
the day this brochure guarantees your
listing is not forgotten.
Unique Web Address
Your property’s exclusive listing
website is a great place for
interested Buyers to get additional
information on your listing. We
will have an exclusive web
address and custom sign rider
created for your property’s
listing website.
The custom sign rider will be
posted on-site and the exclusive
web address will be used
throughout the entire marketing
campaign. Interested parties can
visit your property’s website from
their phone, tablet or computer
and view the photos, property
details, virtual tour and more.

New Listing Announcements
Facebook Ad
Facebook is the world’s most popular social
media site with over a billion users. We will run a
targeted new listing campaign for your
property on Facebook with links back to your
property’s exclusive listing website.
Direct Mail Campaign
Current property owners or their friends and
family purchase a considerable number of the
properties that are sold in the Ocean City area.
We will run a “Just Listed” direct mail campaign
announcing your new listing in the market areas
surrounding your property.
Database
The Coastal Life Realty Group has an extensive
database due to the popularity of our websites.
We will market your property to this database
and chances are your property will be a good ﬁt
for one of them.

Property Showings and Updates
Showing Service
This service makes the property showing process as easy as possible for
all parties involved regardless of the respective showing instructions.
Showing App
Optional downloadable app keeps you up to date of your listing’s
activity at all times.
Showing Feedback
We solicit feedback on all of our property showings and will share this
information with you.
Status Reports
We will provide regular status reports summarizing the activity on your
listing and an overview of comparable listing activity in the market.
Monthly Market Report
We prepare a monthly report for our clients that tracks all of the key
indicators for the Ocean City area real estate market.

Managing The Transaction
Negotiating
We will put our experience to work for you and
negotiate the highest price possible with the
most favorable terms.
Inspections
We will oversee all property inspections and
coordinate any necessary repairs if needed.
HOA Documents
We will order and coordinate the distribution all
required Home Owners Association documents.
Lender
We will stay in constant communication with the
Buyer’s lender to ensure everything is progressing
as it should.
Communication
We will keep you up to date as to where things
stand at all times. Additionally, we will respond
promptly to any needs that arise from anyone
involved with the transaction.
Title and Closing
We will provide the title company with all of the
information they need and coordinate a
settlement time and location that is convenient
for you.

All Coastal Life Realty Group agents stay hands
on and involved with their clients and
transactions. To assist our agents Coastal Life
Realty Group employs transaction and listing
coordinators. These coordinators provide and extra
set of hands, eyes and ears to ensure nothing gets
overlooked and that you have a smooth
transaction from start to ﬁnish.
Our transaction coordinators work to ensure our
deals go as smooth as possible. They are the
liaison between the buyer, seller, real estate agents,
title company and lender. Coastal Life Realty
Group’s transaction coordinators use established
systems and tools to ensure all milestones are met
and that everyone is up to date at all times.
Our listing coordinators will create and manage all
of the marketing materials outlined in this plan for
your property. They will ensure that all of the
marketing for your property is ﬁrst class and
completed in a timely manner. Along with your
agent they are also available should you have any
questions or need additional information regarding
the listing of your property.
Transaction Coordinators

Results and Testimonials
The results speak for themselves and we have a track record of success to prove it. Let us put our proven systems, vast
experience and local market knowledge to work for you. We welcome the opportunity to discuss how we may be able to
assist you. Feel free to contact us anytime at 443-552-7579 or info@coastallifeoc.com
View Coastal Life Realty Group results:
www.CoastalLifeOC.com/results
View Coastal Life Realty Group agent reviews:
www.CoastalLifeOC.com/reviews
I enjoyed working with Coastal Life Realty
Group during the sale of my property. They
were always available when I needed
something and established a reasonable
price point to attract the right Buyer. Coastal
Life was realistic with regards to market
conditions and was able to provide an
appropriate time estimate to sell the
property. Working with Coastal Life was a
positive experience.
Tom E.
From beginning to end, my experience
couldn't have been better. They responded
immediately to all of my inquiries and were
extremely knowledgeable about the area
and the market. They were friendly,
professional, and made everything easy. I
would highly recommend them.
Susan D.
True professionals and a pleasure to work
with. They clearly understood our wants
and needs and didn’t waste a single second
of our time. Their responsive nature and
attention to detail facilitated the smooth
purchase of our new home. We wouldn’t
consider using any other real estate agency
on the shore and neither should you!
Julie N.

Mitchell G. David- Seller Marketing Plan

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