Serious Games and the Value Proposition
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Presentation given by Geoff Beggs, CEO and co-founder of Four Square Solutions as part of the game based learning webinar series hosted by partners MissionV Education and the GBL Research Unit, Waterford Insitute of Technology.
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Serious Games and the Value Proposition
- 1. Creating Serious Games and the Value Proposition Geoff Beggs CEO Front Square Solutions Ltd 30th November 2011
- 2. Scope for Today •Industrial applications •Industry potential •what I learnt in the trenches •Game design and value proposition
- 3. Applications for Serious Games •Army/defence •Health and Medical •Corporate •Education – 1st, 2nd, 3rd
- 4. How to… Learning Game Pedagogy Testing Release objectives design Each step is iterative!
- 5. Learning Game Pedagogy Testing Release objectives design •Gather customer needs • Listen. Don’t assume you know • Keep them at hand throughout development
- 6. Learning Game Pedagogy Testing Release objectives design •Pedagogy – process of teaching •Decide on level of engagement • Fully immersive vs. blended vs. engagement only • Different subject matters and skill requirement require different approaches
- 7. Learning Game Pedagogy Testing Release objectives design •Environment – 3D immersive vs social (Farmville) •Game type • Adventure strategy or twitch (Tetris) •Game logic, technology, graphics all follow
- 8. Learning Game Pedagogy Testing Release objectives design Short Lifespan Long lifespan Short play Angry birds/Zedane head Farmville butt game Long play Grand theft auto World of warcraft
- 9. Learning Game Pedagogy Testing Release objectives design Reminders and messaging Metrics Leaderboard Game Social Log in tools
- 10. Learning Game Pedagogy Testing Release objectives design Reminders and messaging Metrics Leaderboard Game KISS PLATFORM IS IMPORTANT Social tools Log in
- 11. Learning Game Pedagogy Testing Release objectives design Other considerations •Technology • Flash versions and Apple limitations • Security and data protections issues • Bandwidth restrictions •Audio - not for corporate use
- 12. Learning Game Pedagogy Testing Release objectives design •Physical Test Cards Lego Matches
- 13. Learning Game Pedagogy Testing Release objectives design •Test as much and as early as possible • Leverage existing tools • Excel • Google docs • Facebook • Twitter •Plan
- 14. Learning Game Pedagogy Testing Release objectives design Go ugly, go early! Get to market Get a customer
- 15. Value Proposition •Market •Customer needs •Benefits MUST outweigh the existing solutions •Pain of implementation MUST be lower than the current pain being experienced
- 16. Value Proposition – Crossing the Chasm Source – Crossing the Chasm, Geoffrey A. Moore, ISBN 0-06-051712-3
- 17. Geoff Beggs CEO and co-founder geoff@frontsquare.com http://ie.linkedin.com/in/geoffbeggs