1. Miss
2009
2010
hosted by
Brianna Larson
Miss Sioux Empire 2009

2. 2010 Miss Sioux Empire Pageant
A Preliminary to the Miss South Dakota Pageant
and the Miss America Pageant
Our Program for this Evening:
The National Anthem sung by Miss Sioux Empire Fair Brianna Larson
Opening production number
Parade of Contestants
Introductions
Miss South Dakota
Entertainment
Explanation of the judging system
Lifestyle and Fitness in Swimsuit Competition
Entertainment
Talent Competition
INTERMISSION
Introduction of Special Guests
Introduction of the Judges
Evening Wear Competition and On-stage Question
Sponsor Recognition
Entertainment
Coronation of Miss Sioux Empire Fair

3. Brianna Larson
Miss Sioux Empire Fair 2009
Loren Vaillancourt
Miss South Dakota 2010
Emma Thomas
Miss South Dakota
Outstanding Teen 2010

4. Miss Sioux
Kelly Wismer Lacey Hofhenke
Contestant #1 Empire Fair Contestant #2
2010
Contestants
Jill Furan Shelby Hartman
Contestant #3 Contestant #4
Heather Johnson Emma Heggen
Contestant #5 Contestant #6
Christy Carlson
Contestant #7

5. Would you like to be a contestant?
To be a contestant in the Miss South Dakota Pageant, you
must first compete in one of the many local pageants
held in South Dakota each year. For information on local
pageants, visit www.MissSD.org, or contact the Executive
Director of the South Dakota Scholarship Foundation at
kristi.richter@misssd.org.
Shawn Muchow
Color & Hair Specialist
Salon Britori
524 N Main Suite #205
Sioux Falls, SD 57104
605-361-2825
www.salonbritori.com

6. Judges
Cindy Christensen
Cindy is the manager of the Agri-Business Division of the Sioux
Falls Area Chamber of Commerce. Her responsibilities include
managing the Sioux Empire Farm Show, Ag Appreciation Day at
the Sioux Empire Fair, secretary of the fair board, and as Chamber
liaison. Cindy is a proud graduate of SDSU with a degree in
Consumer Affairs. She has served as a judge for many 4H and
junior board competitions.
Lisa Uhlir
Lisa was born and raised in Kadoka, SD. She was named the SD Philip
Junior Miss in 1980 and won their creative talent/performing arts
award. Upon obtaining her Bachelor’s Degree in Communication
Disorders and Master’s Degree in Education at SDSU, Lisa served as
a speech therapist in 4 public schools systems; worked as a program
advisor at South Dakota State University; promoted from sales
associate to district then regional sales coordinator with AFLAC; and
partnered as a co-owner of WINGS Studio. Currently, Lisa consults/
brokers with varied businesses in sales-related areas.
Mitch Krebs
Mitch is the Director of Public Policy for POET. He previously served
as press secretary to Governor Rounds and had a 15 year career in
broadcast journalism as a news anchor and television executive.
Mitch is marking his 10th year of volunteering with the Miss America
Organization through judging and serving on the board of directors,
which happens to coincide with the 10 year wedding anniversary to
his wife Shantel, Miss South Dakota 1997.
Mari Beth Baumberger
Mari Beth is a Sioux Falls business owner with a focus on wine industry
promotion and event production. In 2010, she entered a partnership with
the SD Wine Grower’s Association to advance the state’s wine industry
through educational wine tasting events. Her background includes
involvement with the family farming operation near Platte, SD. She also
has experience as an entrepreneur coach and a background in sales and
non-profit management. Mari Beth serves on the board of directors for
the Sioux Falls Area Humane Society and Sioux Empire Therapy Dogs
International. She is also an active volunteer with Junior Achievement,
Children’s Home Society and her church.
Shawn Muchow
Shawn is featured on “Styled”, a lifestyle segment and webisode air-
ing on the regional NBC affiliate, and is the exclusive stylist for SHE
Magazine. He has served as a stylist for TV personalities, pageant win-
ners, fashion and commercial photo shoots. Versatile, instinctive and
creative, Shawn practices individual-focused artistry, not one size fits
all haircutting like most stylists. In an instant, he knows the perfect
color for your skin tone and the cut that will enhance your face shape.
He’s been nicknamed the colour god of Sioux Falls, and is an expert
at precision cutting. Shawn’s 19 years of experience and history as
an educator for Schwarzkopf give him the superior skills that will take
your look to the next level.

7. Judging Criteria
The Miss Sioux Empire Fair competition judging system is designed to promote
diversity, individuality and overall achievement among all contestants. Judges score the
individual contestants immediately following each phase of competition. Contestants
are scored on a 1-10 point scale, in whole numbers, within each category (more than
one contestant may receive the same score).
Talent:
Contestants perform a two-minute routine. Scoring is based on contestants’ skill and
personality, interpretive ability, technical skill level, stage presence and the totality of all
elements, including costume, props, voice, use of body and choreography.
Interview:
Each contestant participates in an individual 10-minute press conference-style
interview with the panel of judges. Contestants are questioned on their background,
educational and career goals, opinions on current events and social issues, and their
interests, hobbies and extra-curricular activities. Scoring is based on communication
skills including personality, intelligence, validated opinions, emotional control, first
impression and personal appearance, and whether the contestant possesses the
qualities and attributes of a
Miss Sioux Empire Fair.
Evening Wear:
Contestants appear on stage in an outfit representative of what they would wear to a
formal social event. Scoring is based on overall first impression, sense of confidence,
personality, stage presence, walk, posture, appropriateness of attire and sense of
attractiveness.
Lifestyle & Fitness in Swimsuit:
Contestants briefly appear on stage in a one or two piece swimsuit and footwear.
Scoring is based on physical fitness and health, physique and proportion, walk, posture
and grace, sense of confidence and presence on stage.
On-stage Question:
Each contestant will be asked a question while on stage. Scoring is based on ability to
articulate her opinion, confidence and stage presence, ability to answer question in the
time allotted and in context, and her potential as a spokesperson for the Miss South
Dakota Organization and the Sioux Empire Fair.
Breakdown of Judging:
Talent 35%
Interview 25%
Evening Wear 20%
Lifestyle & Fitness in Swimsuit 15%
On-stage Question 5%
Total 100%

8. Scholarship Awards
MISS SIOUX EMPIRE FAIR 2010
$500 scholarship from Sioux Empire Fair Board
Official Miss America local crown and banner
Portrait package from Rod Evans Photography
$500 gift certificate to Evenings By Design
One cut, color and hair consultation from Shawn Muchow
Clutch and jewelry • Suitcase and Fair Week supplies
Flowers from Gustaf’s
FIRST RUNNER-UP
$250 scholarship from Miss Sioux Empire Fair Board
Clutch and jewelry • Flowers from Gustaf’s
GPS Navigation System from First Premier Bank
Rhinestone earrings and $50 Gift Certificate from Elegant Expressions
ALL CONTESTANTS
Breast Cancer Bags and Bracelets
Fingernail polish and Loofa sponges • Simply Perfect organic soap
Mary Kay lip gloss and $15 Mary Kay gift certificates by Shelly Miller
Shampoo conditioner and hairspray Artistic Salon Suites
Jewelry • All these sponsored by Lisa Uhlir
Vitamins and health supplies by Health Basket Nutrition Stop
Food from Erbert & Gerbert’s
INTERVIEW WINNER TALENT WINNER
$200 from State Farm Agent Randy Schaefer $100 from Frontier Bank
MISS CONGENIALITY MISS SIOUX EMPIRE FAIR 2009
Official Miss America Stationery Set Clutch and jewelry
SWIMSUIT WINNER
$50 from Health Basket Nutrition Stop
Pageant Staff
Executive Director Assistant to the Executive Director
Shantel Krebs Dr. Kimberlee McKay
Sioux Empire Fair President, CEO Judge’s Hostess
Tryg Fredrickson Karie Geyer
Miss SD Executive Director Sound
Kristi Richter Dale Tabbert
Miss SD Executive Producer Program Book donated by
Ray Peterson The Printers, inc.
Miss SD Organization President Auditor
Lisa Shannon Linda Soyland
Southeast Field Director
Karie Geyer

9. 510 S First Avenue
Sioux Falls, SD 57104
(605) 332-3335
(888) 223-0682 toll free
(605) 334-2298 fax
info@theprintersinc.com
www.theprintersinc.com
theprintersinc.blogspot.com

10. Duties
This Miss Sioux Empire Fair pageant is held every year the day before the fair week
begins. The newly crowned Miss Sioux Empire Fair will have a golf cart with signs on it, a
walkie-talkie and a schedule of hourly events to go to every day. Some of her duties will
be handing out ribbons, greeting, judging contests, Ag Appreciation Day, performing
and, of course, the Strongest Farmer Competition! She will have a host home for the
week and the Sioux Empire Fair office will be directing her duties. She will see over
200,000 people come through these gates!
Next June, Miss Sioux Empire Fair will travel to Hot Springs, SD to compete as a contestant
in the Miss South Dakota 2011 pageant. During pageant week she will tour Hot Springs,
visit nursing homes, and participate in a parade. Following two nights of preliminary
competition, the finals of the pageant will be held and Miss South Dakota 2011 will be
chosen.

11. The History of the
Miss Sioux Empire Fair Program
Sylvia and Mort Henkin started the first Miss Sioux Empire Fair Queen Contest
in 1954 where Dorothy Ode from Brandon was the first queen. In 1956,
Martha Sellen was crowned and received a $250 wardrobe and a plane trip to
Minneapolis courtesy of John Morrell & Co.
The Queen Show continued to produce entries and audiences beyond
expectations. So many young ladies desired to participate that a pre-screening
session was necessary in order to select the top entries for the evening
contest!
June Delbridge went on to become Miss SD 1964 and came back to give her
crown up as Miss Sioux Empire Fair when there were 26 contestants in the
1965 Queen Show. That year one of the pageant regulations stated that no
contestants from Sioux Falls would be permitted. This was a courtesy extended
in view of Sioux Falls and the Chamber being the host city and show sponsor.
That year the new queen got a $250 wardrobe, $250 scholarship and use of
an automobile during the Farm Show Week. In 1970, after sixteen years of
successful productions, the Sioux Empire Queen Show ended. Thank you Sylvia
for all your hard work those 16 years!
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www.good-sam.com
2007-2008
The Evangelical Lutheran Good Samaritan Society provides services to qualified individuals without regard to race, color, religion,
sex, disability, familial status, national origin or other protected statuses according to applicable federal or state law. All faiths and
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1020 S. Minnesota Ave. • Sioux Falls, SD 57105
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Fresh flowers • Plants • European/dish gardens • Fruit baskets • Gift baskets
Silk arrangements • Dried floral arrangements • Greeting cards • Candles

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15. The Health Basket Nutrition Stop wishes all of this
year’s Miss Sioux Empire Fair contestants good luck!
We offer a large selection of natural food based
vitamin supplements, herbal extracts, homeopathic remedies,
natural cosmetics and a unique selection of jewelry.
Please stop in and see us. Special orders are available.
3301 East 26th Street in the Village Square Mall
(605)338-4438
3500 S. Louise Ave.
Sioux Falls, SD 57106
605-275-3727