4. Learning Objectives
By the end of this lesson you should be able to:
1. Understand and use numerical techniques to analyse
data.
2. Use numerical techniques to analyse market conditions.
5. Proportions of a total market share
Soft Drink Market Share
Market share – the proportion of
a total market accounted for by
Sprite one product or company.
14%
Market size – the measurement
Fanta Coca- Cola
40%
of the size of a whole market.
17%
Expressed as value of sales
(currency) or volume of sales
(units).
Pepsi
29%
Market share
Total in a market x 100
6. Market Share
What is the market share for each Market share
of the following Businesses? Total in a market x 100
Company Sales Market Share
Topshop 400,000 41%
Oasis 250,000 26%
Warehouse 200,000 21%
New Look 125,000 13%
Total 975,000 100%
7. Changes in market share
Suppose a business had sales of last year of £300,000 and this
year sales where £425,000. How do we calculate?
How much has the value changed? (£425,000 - £300,000)
New value of sales – old value of sales £125,000
Original value x 100 £300,000 x 100 = 41.67%
Market growth – measurement
of a the change in market
size, usually expressed as a
percentage.
9. Re-cap Learning Objectives
By the end of this lesson you should be able to:
1. Understand and use numerical techniques to analyse
data.
2. Use numerical techniques to analyse market
conditions.