1. My brother the devil
(indie film)
To know facts for this film in order to
use it has indie case study in exam

2. trailer
• UK: http://www.youtube.com/watch?v=hZjXLaDbU8A&safe=active
• US: http://www.youtube.com/watch?v=9BirEzbDm9w&safe=active

3. website
• http://candimybrother.blogspot.co.uk/
• This is another teacher’s website on the film
(has various info)
• I got this website from the training day I went
on in March 

4. director
• Sally El Hosaini
• Has won many awards for the film (main ones in red)
• Won Best European Film at Berlinale
• Won Best Cinematography at Sundance Film Festival
• Won CBA Worldview Sundance Impact Award at Sundance London
• Won Best Newcomer - Sally El Hosaini at BFI London Film Festival
• Won Most Promising Newcomer - Sally El Hosaini at Evening Standard Film
Awards
• Won Grand Jury Award at LA Outfest
• Won Audience Award - Annonay Film Festival, France
• Won BIFA for Best Newcomer - James Floyd at British Independent Film Awards
• Won Best Actor - James Floyd at Milan Film Festival
• Won New Vision Award for Cinematography - Manaki Brothers Film Festival,
Macedonia
• Honorable Mention Outstanding First Feature, Frameline Film Festival
• Nominated Grand Jury Prize at Sundance Film Festival
• Nominated BIFA Douglas Hickox award for Best Debut Film - Sally El
Hosaini at British Independent Film Awards
• Nominated Sutherland Trophy (Best First Film) - Sally El Hosaini at BFI London Film
Festival
• Nominated Most Promising Newcomer - James Floyd at Evening Standard Film
Awards
• Nominated Best Newcomer - Fady Elsayed at BFI London Film Festival
•

5. owners
• Production (2 indie companies):
– Rocks Nest Entertainment, Wild Horses Film Company
• Distribution (also indie companies):
– UK: Verve Pictures (they have website for film!)
http://www.vivaverve.com/product.php/215/1/my_brother_the_devil
– North America: 108 media
• They are not vertically or horizontally integrated….just indie and the film
needed 2 different companies
– (similar to skyfall – EON PRODUCTIONS + SONY + MGM
– Different as these are massive conglomerates who are vertically and
horizontally integrated (have parent and subsidiaries who released all the
other stuff associated with film)
• Relatively small budget and didn’t make very much……unlike skyfall!

6. Release (exhibition)
• Cinema: nov 2012
– Shown in CURZON (arthouse cinema in london) (for niche
audiences)
– Ritzy in Brixton
• DVD: march 2013
• Budget: £650,000
• Only released in UK & north america = English speaking
& small film

7. audiences
• For local audiences (esp east london people who
could relate to the film) (but how will they watch if not mainstream?)
• For niche audiences: specific/niche subject –
arabs brothers in east london
• Some global – it made $10,000 in america (they
could know about it on facebook page or being
an arthouse film lover)
– Only really appealing for north American audiences
(english speaking) – not distr

8. Reception (how audiences felt about it)
• It has been critically acclaimed with rave reviews, including:
• The Hollywood Reporter called it "A crackling debut...Slick, muscular, entertaining and emotionally satisfying.“
• [2]Empire named it "a compelling gangland saga...crisp, cool and consistently street-smart."
• [3]Variety wrote 'An energetic and imaginative tale...a film that so artfully refuses to surrender to convention.'
• [4]The Independent praised it as 'gritty and gripping‘
• [5]The Daily Telegraph called it their 'favourite narrative feature' at Sundance
• [6]Total Film gave it film of the day and placed it in its Top 3 Films at Sundance
• [7]Screen International named it 'a luminous event'
• [8]It currently holds a 90% fresh rating on Rotten Tomatoes[9]
http://www.rottentomatoes.com/m/my_brother_the_devil_2012/

9. Production & post production
• Filmed on alexi arri camera (digital)
• Filmed in 2 locations: london & hackney
• Fairly short production time (digital made it
faster/more efficient – (no waiting for prints/dailies!
Director can see what film will look like whilst filming
(they can’t afford to make mistakes (like re-
filming)…..able to make ‘realism’ come to life quickly
and easily!
• Post-production……(rented and liaised with other
companies for editing)
– HireWorks (HD Avid equipment rental)
– Point1Post (sound re-recording)
– Sapex Scripts (post production script services)

10. marketing
• Very limited above the line as small indie film – a few
posters in local arthouse cinemas and in local areas (unlike
skyfall)
• No website but have facebook & twitter page
• Was in many film festivals and won loads of awards

11. Technology
digital technology, proliferation, technological convergence
• Shot on digital alexa arri (same as skyfall!)……indie films being able to
shoot on same cameras as big films (proliferation) – crisp, clear and
portrays realism (the director (cost about £90,000)
• Trailer on youtube & vimeo (online)
• Can buy on DVD (but not as many or as much marketing or in as many
shops as skyfall……in niche shops/cinemas (curzon sells the DVD)
• Can buy on itunes (easy for audience and convergence)

12. Online competition (filmbeat)!

13. Uh oh…..pirated (exchange)
• Because of digital technology, (which is proliferation of hardware)…..and
technological convergence….. (the internet and smart techy audiences know how
and will do this (because its pretty easy)
• Remember they don’t money to protect against piracy (like big films have
expensive strategies)

14. Exhibition/exchange
• Exhibition = showing to audience (cinema & DVD)
• Exchange = exchange from institution to audience
Exhibition (Cinema)
Institution to audience
Exhibition (DVD)
Institution to audience
Exchange
Audience to audience
-Curzon & Brixton Ritsy =
digital projection
-this was funded by the
Digital Screen Network
(BFI)!
(able to get quality and
indie to audiences!!!)
DVD & blu ray can get at…..
1) Indie shops (curzon
shop)
2) Asda!
3) Online – amazon, verve
website, etc
4) Rent/buy on Itunes
Piracy online (movie 2K)

15. Synergy/ cross-media convergence
• There isn’t really (no money –
investors/businesses wouldn’t get any money as
such small audiences) any but….. (unlike skyfall who had
loads….In and out of sony!)
• The song? (local artist in east london) – used film
to promote his song?
• This is example of very small – he might have
even done for free to promote himself/song?