6. • Communicate
• Build Awareness
• Build Brand
• Build Trust
• KeepTop-of-Mind
• Call To Action
Cable Advertising & Social Media Marketing
7. • Start Small, Start In-House
• Get Everybody Involved - on a schedule.
• Keep It Real - No Hype
• Do a good-guy, community promotion.
Best Practices
8. Best Practices
• Social Media Marketing is anchored in
common sense and basic customer service
skills.
9. • Showcase your passion and expertise.
• Use Video to show different aspects of operations. Video
is a key ingredient.
• Reward fans and followers with deals and opportunities.
• Participate in the dialogue, see what people are saying
about you and respond!
• Keep customers in the loop about new products/services.
• Leverage the social graphs of others to promote you.
Social Media Marketing Ingredients