FNBE slides for english assignment 2

1. COMPARATIVE ANALYSIS OF 2 BUSINESSES:
SIMILAR INDUSTRY,
DIFFERENT GEOGRAPHICAL LOCATIONS
CAFÉ

2. Alfred Loh Kai Xuan 0323581
Amir Hilman Zuraiman 0323767
ChongYi Hui 0324404
Darren TanYong Tee 0323398
Farah Hanisah Zainol 0323433
Muhammad Mirza Qayyum Mohd Shariff 0324031
Muhammad Zayd Khairil Anwar 0323394
Noor Dinna Hani binti Murad 0323430
PRESENTED BY

3. INTRODUCTION
The assigned task is to study 2 trade or businesses in the KlangValley and another place, with the
condition that the studied businesses that must have been around for at least 10 -15 years.
Our group decided to study cafés as we are interested in the coffee culture that has gained
increasing popularity in the recent years.
Our chosen café within the KlangValley is AM PM Café whereas the chosen café outside of Klang
Valley is Calanthe Café

4. CHOSEN CAFÉS
CALANTHE CAFÉ AMPM CAFÉ

5. LOCATION
11, Jalan Hang Kasturi, 75200 Melaka, Malaysia
CALANTHE CAFÉ
11A, Jalan USJ21/15, 47630 Subang Jaya
AMPM CAFÉ

6. CALANTHE CAFÉ

7. CALANTHE CAFÉ"Serves Malaysia 13 States' Coffee, the original and
yet the modern style-Ice Blenz, Milk Shake, Smoothies,
Soda drinks, Beers, Chilled drinks, etc.”
An old traditional coffee shop located at Jonker
Street, Melaka
Originally one store, Calanthe Café is now two
combined stores.
Open everyday except Thursday.
Mon – Wed : 2.00 pm to 11.00 pm
Fri : 12.00 pm to 12.00 am
Sat : 8.30 am to 12.00 am
Sun : 8.30 am to 11.00 pm

8. CALANTHE CAFÉ"Serves Malaysia 13 States' Coffee, the original and
yet the modern style-Ice Blenz, Milk Shake, Smoothies,
Soda drinks, Beers, Chilled drinks, etc.”
There are two sitting places the customers can choose from which is
inside or outside.
The decorations for Calanthe Café are more to traditional Chinese style.
There are lanterns hung at the awning of the roof.
Some pictures of their famous dishes are shown above the entrance to
the cafe.
The furnitures are made of wood – you will have that feeling that you
have travelled back in time back into the older days where mostly
everything is mode of wood.
LAYOUT

9. Inside the cafe, there are a lot of artworks.
These artworks are either hung on the wall of dangling
above our heads or just place on some shelf.They are
very nice to admire.
Calanthe Café is famous for their 13 States’ Coffee
where different states have their own coffee tastes.
This cafe is kind of dim as they want to give the
nostalgic feeling to the customers who goes there.
LAYOUT
CALANTHE CAFÉ"Serves Malaysia 13 States' Coffee, the original and
yet the modern style-Ice Blenz, Milk Shake, Smoothies,
Soda drinks, Beers, Chilled drinks, etc.”

10. CALANTHE CAFÉ"Serves Malaysia 13 States' Coffee, the original and
yet the modern style-Ice Blenz, Milk Shake, Smoothies,
Soda drinks, Beers, Chilled drinks, etc.”
The
front
view
of
the
café.
Calanthe
Art
Café
is
also
known
as
Malaysia
13
States
Coffee
Cafe
One
part
of
the
wall
in
the
café,
there
is
a
painted
map
of
Malaysia.
Some
of
the
decora;ons
in
the
cafe

11. AM PM CAFÉ

12. AM PM CAFÉ
• AM PM Café
Situated at a strategic location, situated at USJ 21/5,
Subang Jaya
From the appearance, the café looks like it occupies
only the first floor – it actually owns the whole
block, all 3 levels of it.
This café has very good service and their workers
are all very friendly and polite.
They sell western food, deserts and coffee, big
breakfast style.
“USJ's go-to place for scrumptious food,
great coffee, and satisfying cakes and
sweet treats.”

13. AM PM CAFÉ
• AM PM Café
Main customer source: Workers around the area and family and friends around the
neighbourhood.
Weekdays – they serve around 60 to 100 customers per day,
open from 11 am - 12 midnight.
Weekend – the café is usually packed with people. Customers that come a bit
later have to wait outside the shop for empty tables,
open from 10 am -12 midnight
“USJ's go-to place for scrumptious food,
great coffee, and satisfying cakes and
sweet treats.”

14. AM PM CAFÉ
• AM PM Café
First floor consists of half air-condition and half open-air space at
the entrance of the shop.
Second and third floor only is only air-conditioned – there is no
open-air space.
The furniture on the first floor consists of wooden furniture only.
On the second and third floor the furniture is more relaxing in
nature, consisting of mostly sofas
There are also board games in the second and third floor.
These board games are free to play with.
“USJ's go-to place for scrumptious food,
great coffee, and satisfying cakes and
sweet treats.”
LAYOUT

15. COMPARISONS

16. COMPARISONS
CALANTHE CAFÉ AMPM CAFÉ
Coffee. The founders have a large interest and passion in
coffee, have traveled across Malaysia and tasted the coffees
in different states. All the types of coffee we brought into
their restaurant and with each serving of coffee;
customers may choose how the coffee is made and
served.
Since the café concept is mainly based on breakfast dishes,
their main products are Big Breakfast, Pancakes, Eggs
Benedict, Omelets, French Toast and Scones.
MAIN
PRODUCTS

17. COMPARISONS
CALANTHE CAFÉ AMPM CAFÉ
Since their café is located on Jonker Walk in Malacca, most of
their customers consists of students and tourists from other
countries and from other states as well.
C U
S T
O M
E R S
Their location is positioned around other shop houses and
housing areas. Hence, their customers mostly consist of
students and families.

18. COMPARISONS
CALANTHE CAFÉ AMPM CAFÉ
C
O
M
P
E
T
I T
O R S
They do not see other businesses as their competitors.
However, they do see the nearby cafes as potential
competitor.These cafes are Old Town White Coffee,
Starbucks and Geographer Café.
Mostly their main competitor is the next-door café,
Coffeezzo.They see other cafes in the Subang area as their
competitors also, but not affected as much in comparison to
Coffeezzo.

19. COMPARISONS
CALANTHE CAFÉ AMPM CAFÉ
ATMOSPHERE
The atmosphere of the café is very natural and consists a lot
of nature elements. Most of the designs of the tables and
chairs are uncoordinated and different, whilst also having
vines and other plants scattered all over the floor with a
stepping stones as flooring in some rooms. On the walls
they painted many random designs and in the middle of the
hallway is a small pond.
The atmosphere of the café is mostly relaxing and modern
atmosphere with a few dim yellow lights to create a relaxing
environment to the restaurant. Most of the tables of chairs
are cushioned and arranged properly. The top floor is very
family friendly with board games at one side of the floor.

20. RECOMMENDATIONS

21. RECOMMENDATIONS
• Rent few parking spaces for customers so the
customers do not have to walk so far to get to
the cafe.
• Put more chairs and tables for bigger families.
• Provide special table and parking space for
handicaps.
• Buy next door shop and renovate to make a
larger space for the cafe. They can hang big
mirrors to create the illusion of larger space.
CALANTHE CAFÉ

22. RECOMMENDATIONS
• Rent few parking spaces nearby for customers
who made reservations.
• Build a ramp in front of the shop so the
handicapped can enjoy eating at this cafe as well.
• Prepare at least two high chairs for babies as
their customers are mostly families.
• Provide kids menu to attract children.
• Create new signature dishes and drinks to
attract more customers.
AMPM CAFÉ

23. THANK
YOU