1. 1
|
P a g e
MIRNA SHARARA
Mobile:
050-­‐1264858
Email:
mirna.sk@gmail.com
LinkedIn:
https://ae.linkedin.com/in/mirna-­‐sharara-­‐8770674
PROFILE
SUMMARY
A graduate from the American University of Beirut with a master degree and
more than twenty years of experience, I have massed a wealth of experience
working on a wide range of market research consultancy projects and socio-
economic development projects in the private sector as well as funded by
international organizations such as the UN, European Union, IDRC and ICARDA
among others. Much of the projects handled have been grounded in the field
of economic research, business consultancy, market representation, export
promotion and business incubation by way of providing support to foreign
companies looking to penetrate the GCC market and start-up companies
venturing into new markets. Over the years, representing a diverse set of clients,
from investment banking, construction, hospitality and FMCG to real estate
development, this has helped to build a keen sense for qualitative and
quantitative market research, consumer loyalty and employee engagement,
market analysis and assessment, feasibility studies, analysis and market
monitoring.
PROFFESSIONAL COMPETENCIES
Communication
High Level Of Written And Verbal Communication In
Different Languages To Transmit Ideas & Messages
Internally And To Clients With Clarity, Accuracy And
Confidence.
Presentations
Professional Level Of Developing Presentations Using
Power Points And Other Visual Aids Tools Keeping In Mind
The Presentation Objective, Targeted Audience Level,
And Background.
Influencing &
Leadership
Ability To Gain Confidence And Develop Positive
Influence On Business Colleagues, Partners, Clients As
Well As Leadership Skills To Support Development Of A
Coherent And Self Dependent Team.

2. 2
|
P a g e
Planning &
Organizing
Ability To Develop Appropriate Course Of Action To
Achieve Specific Objective Along Work Load Prioritizing.
Time
Management
Ability To Allocate Time Effectively Among Assigned Tasks
To Meet Deadline.
PROFFESSIONAL EXPERIENCE
Company Multiply Marketing Consultancy
Position Head Of Research & Studies
Duration Nov 2008 - Present
Main
Responsibilities
• Market & Financial Feasibility Studies
• Business Plan
• Socio-Economic Market Studies
• Countries Reports
• Industry Reports
• Competition Analysis
• Dipstick Research For Investment Opportunities
• Consumer Research For loyalty, Branding,
Campaigns Evaluation, Attitude & Perception
• Development Of the Market Research Strategy, The
Research Methodology And Techniques Like The
Qualitative (FG, IDI’s) And Quantitative (Face To
Face, Online).
• Interpreting Data, Writing Reports And Making
Actionable Recommendation To Help upper
management In Developing Actionable Strategies.
• Responsible For Managing The Research team
• Monitor Of Economic Indicators For Key World
Economies
• Local And International News Monitoring
Some of the project / reports handled include:
• Economic Strategy to Counter Iran Reemergence
• Channeling Youth Energy Toward A Promising Future
• UAE Economic Diversification
• Egypt in Turmoil – A monthly monitoring project
• Consumer Satisfaction & loyalty (B2B)
• Doing Business in Abu Dhabi
• Feasibility Study for a healthy food retail outlet
• Feasibility Study for an anti-aging clinic
• Feasibility study for a new hotel in Al Ain

3. 3
|
P a g e
• Turn Key project for a new Beef trading company
• Data Mining software to monitor UAE on the map of
economic, political, social international indicators
• UAE Real estate Quarter Reports
• Economic Indicators Quarter Report
• Monthly Abu Dhabi CPI Index
• Economic Weekly Newsletter
• Art of Healthy Living Book
• Corporate Wellness Programs
Company Quality Makers – UAE
Position Marketing & Sales Manager
Duration Nov 2007 – July 2008
Main
Responsibilities
• Build, Support & Drive An Efficient And Skillful Sales
Team
• Develop New Clients’ Base & Follow Up Existing Ones
• Drive Revenue Through Long Term Contracts With
Large Scale Clients.
• Organize Marketing / Advertising Campaigns &
Exhibitions
• Consult With Clients On Their Marketing / Advertising
& Communication Needs That Meets Their Objectives
Company South Business Innovation Center (South Bic) – Lebanon
Position Marketing Manager
Duration Jan 2007 – July 2007
Main
Responsibilities
• Develop, Implement & Monitor Marketing &
Promotional Plans For South Bic.
• Develop, Implement & Monitor Marketing &
Promotional Plans For South Bic Sme Incubates And
Outreach Smes Companies.
Company American University Of Beirut / Esdu Unit - Lebanon
Position Unit Coordinator (Short Term Contract)
Duration May 2006 – December 2006
Main Responsibilities
• Develop Marketing Plans For SME’s Related To ESDU
Projects.
• Prepare & Offer Workshop Related To Marketing
Planning & Follow Up

4. 4
|
P a g e
• Report & Proposals Writing
Company United Nation Development Program (Undp)
Position “Surveyor” (Project Basis)
Duration Nov. 2005 – Dec. 2005
Main Responsibilities
• Integrated Waste Management For The Olive Oil
Pressing Industries In Lebanon, Syria & Lebanon.
Project Funded And Managed By Undp, Europe Aid &
Ministry Of Environment, Beirut- Lebanon.
Company
Beit Al-Sufaraa Trading Company (Advertising Branch) –
Saudi Arabia
Position Marketing & Business Development Coordinator
Duration Sept 2004 – Sept 2005
Main Responsibilities
• Develop & Implement Company Marketing Strategy
As A B2b Service Company In The Area Of
Promotional Items And Gifts
• Develop Contact With Potential Clients And Follow Up
Deals With Sales Team.
Company
Commercial Section / Embassy Of Belgium – Saudi
Arabia
Position Economic & Commercial Assistant
Duration August 1998 – Sept 2004
Main Responsibilities
• Continuous Market Research & Analysis For Different
Business Opportunities For Belgian Companies In The
Markets Of Saudi Arabia, Qatar, Bahrain, Oman &
Yemen.
• Business Trade Mission Organizations And Follow Up To
Saudi Arabia As Well As The Other Gulf Countries.
Company
Al-Majmouah Foundation (Save The Children) -
Lebanon
Position Data Analyst (Project Basis)
Duration February 1998
Main Responsibilities
• Study On The “Financial Services Survey” Conducted
And Funded By Al-Majmouah Foundation / Save The

5. 5
|
P a g e
Children To Determine The Current Credit Need
Among The Small Scale Female Entrepreneurs In
Lebanon.
Company
American University Of Beirut, Faculty Of Agriculture
And Food Sciences, Department Of Agricultural
Economics And Development. Beirut – Lebanon
Position Data Collection Trainer And Supervisor” (Project Basis)
Duration December 1997
Main Responsibilities
• Train And Supervise The Team Of Data Collection In
The Field As Well As Conduct Meetings With Farmers.
The Study Objective Was To Test The “Awareness Of
Sustainable Agriculture”
Company American University Of Beirut & International
Development And Research Center (Idrc).
Position Research Assistant (Project Basis)
Duration May 1996 - August 1997
Main Responsibilities • Conduct Complete Socio-Economic Study Using The
Cost-Benefit Analysis Technique To Study The Impact
Of Different Submarine Springs Exploitation Alternatives.
Company Jouzy & Partners, Consulting Engineering Office
Position Ag. Economist (Project Basis)
Duration May 1996 – Jan 1997
Main Responsibilities • Conduct A Feasibility Study For The Small And Medium
Irrigation Schemes Rehabilitation And Modernization
Project In Lebanon Using Cost-Benefit Analysis.
• Conduct A Social Study On The Social Status Of The
Farmers In The Areas.
• Assist In The Social And Economic Analysis Of 28
Irrigation Schemes. The Task Included Questionnaire
Formulation, Data Collection Supervision, Data
Analysis, And Report Writing. .
Company American University Of Beirut, Faculty Of Agriculture And
Food Sciences, Department Of Agricultural Economics

6. 6
|
P a g e
And Development. Beirut – Lebanon
Position Research Assistant
Duration Oct. 1995 – Feb 1996
Main Responsibilities
• Research Assistant (Part Time) On The Rate Of
Adoption Of New Farm Practices In The Bekaa Valley
Of Rural Areas In Lebanon.
Company
American University Of Beirut, Faculty Of Agriculture And
Food Sciences, Department Of Agricultural Economics
And Development. Beirut – Lebanon
Position Workshop Trainer Assistant
Duration Sept 1995
Main Responsibilities
• Trainer Assistant At The Workshop On Decision Making
In Agricultural Extension: Concepts And Application.
Company
American University Of Beirut, Faculty Of Agriculture And
Food Sciences, Department Of Agricultural Economics
And Development. Beirut – Lebanon
Position Graduate Assistant
Duration Oct 1993 – Sept 1995
Workshops & Short Term Course
Title GIL 2013: Middle East, The Mind, Body and Soul of Growth,
Innovation and Leadership (GIL)
Offered By Frost & Sullivan – UAE
Date Feb 26 / 2013
Title Small & Medium Enterprises Builder
“Technological Options For Agile Start-Ups”
Offered By Dubai Knowledge Village – UAE
Date June 19/ 2008
Title Talking Impact
Offered By 8ack International FZ LLC - DKV

7. 7
|
P a g e
Date June 22 / 2008
Title Icebreakers in The Group Environment
Offered By Specialized Management Group - DKV
Date June 22 / 2008
Title Successful Sales Leadership
Offered By Dale Carnegie Training – DKV
Date June 23 / 2008
Title Training for Trainers For Marketing Plans (TOT)
Offered By Ministry of Economy & Trade/ SME’s Unit – Lebanon
Date July 17 – 18 / 2007
Title Market Research
Offered By Ministry of Economy & Trade/ SME’s Unit – Lebanon
Date April 24 / 2007
Title Communication & Marketing Planning
Offered By Ministry of Economy & Trade/ SME’s Unit – Lebanon
Date November 13 -14 / 2006
Title Whole Farm Economic Analysis
Offered By American University of Beirut (AUB) & International Center for
Agricultural Research in the Dry Areas (ICARDA) – Lebanon
Date March 12 -23 / 1998
Title Water Use Allocation & Price Mechanism
Offered By International Center for Advanced Mediterranean Studies
(CIHEAM- Spain)
Date Jan 12 -23 / 1998
PERSONNEL DATA

8. 8
|
P a g e
References
Can be provided upon request
Nationality Canadian / Lebanese
Languages English, Arabic & French
Education
• Master Degree In Ag. Economics (American
University Of Beirut)
• Bachelor Degree In Chemistry (Lu)