Embrace People Experience for good: Design Thinking In House. Straddle qualitative and quantitative thinking is incredibly valuable for the future of an organization. Digital Era beyond Technologizing us is Humanizing us

1. Embrace People Experience for good:
Design Thinking In House

2. Barclays
+ Clive Grinyer2011
Globallogic
+Acq. Method
Google
+Acq. Mike & Maaike
Facebook
+Acq. Sofa
2012
Facebook
+Acq. Bolt Peters
2013
Facebook
+Acq. Hot Studio
Accenture
+Acq. Fjord KBCB
+ John Maeda
Deloitte
+Acq. Banyan Branch
2014
Capital One
+Acq. Adaptive Path
IBM
Invest 100M
in 1000 Designers
IBM Design Studio
BBVA
+Acq. Spring Studio
OCULUS / FB
+ Acq. Carbon
Design
Google
+ Acq. Gecko
Design
2015
Facebook
+Acq. Techan+Lax
Sabadell
+ Maria Santolaria
BBVA
+Marianna Wickman
Johnson & Johnson
+Ernesto Quinteros
PepsiCo
+Mauro Porcini
Mc Kinsey & Co
+Acq. Lunar Design
BlueFocus
Communication
+Acq. Fuseproject
?
The Business of Design - recent years timeline
Wipro
+Acq. Designit
85M €

3. The twentieth century marketing
perspective of ‘making people
want things’ has transitioned to a
twenty-first century approach of
‘making things people want’, and
design – with its focus on users – is
the route through which brands
and organizations will either
succeed or fail. James Pallaste - Design Council

4. Culture
Design
Thinking
& Doing
as a knowledge
producer & supplier
knowledge as
a connector
knowledge as
a bridge
knowledge as
a value proposal
knowledge as
a principle of
ignorance
among
customers
among
the team
among
community
as an ongoing
search engine
as an inspiration
and motivation
propellant
as an element of
collision among
the team
as an
exploration
habit
as an
incubator
of “partners in crime”
as the principal
scenario to enrich
your vital experience
as a permanent
reminder that you are:
a designer who searches to find
what needs to be improved
as a
divulgation tool
as a Critical and Systemic Thinking trainer
as a staging
for creativity
as an
ecosystem
builder
as a challenge
and narrative
elevator
as a an
integratoras strategy
tracer
Society
Technology
Business
As a Human Centered
Vision Catalyst
as a transversalization tool

5. Digital Era beyond
Technologizing us is
Humanizing us

6. Straddle qualitative
and quantitative
thinking is incredibly
valuable for the future
of an organization
Mat Hunter, Chief Design Officer of Design Council,

7. In houseExternal Agency
Is fresh
New
Wider vision
External Objectivity
Limited insight of the company culture
After the problem
Sequential
Failure means failure
Half Experience
Polygamy
Outsider
Working by projects still working in silos
They teach us
Training
Deepness
Always beta
Swiftly navigation across the organization
Integrated Understanding
Before the problem
Continuity
From sketching to implementation
Full Experience
Monogamy
Embeddedness
A catalyst
Aligns Company with Shareholders & Board
Full Experience
Practice

8. It is not about
“either/or”
is about
Integration
It is not about a
Person Commitment
it is about a
Together Work

9. Design Thinking propagation inside an organization
Human Centered
Empathy
Observation
Integration &
Inclusiveness
Systemic
Collaboration
Analysis &
Synthesis
Learning by doing
Tangibility
Agile & Lean
Meaning
Liquid
Organic
Flexible
DNA
Replication Transcription
Translation
Assembly
RNA
messenger carrying instructions from DNA
linking together by the thinking and the doing
DT Virus
Hybridation
small and
attenuated
amounts

10. Be patient – change may take time. When companies view design as a
catalyst to innovation, they do not judge design on aesthetics alone, but
on value creation, problem solving, sustainability and process innovation
as well. They will put their customers at the nucleus of a human-centred
design approach. This might require reframing and restructuring the
company, which can take years to implement.
– Hans Neubert, Chief Creative Officer at design and innovation consultancy Frog

11. … and there is always a first step

12. – from Dr Kamil Michlewski, author ofThe Design Attitude and Senior Consultant at strategic brand consultancyTheValue Engineers
What to look for: Five recruitment tips
Versatility
Employ a designer who has
worked across a number of
design disciplines.
Strategic mindset
Their track record should
include designing systems,
processes and experiences as
well as objects or spaces.
Agency background
The senior talent pool of the
design-led agencies is a great
place to find candidates.
Cultural fit
Hire someone who will get
along with the rest of the
senior team.
A storyteller
Convincing the business that design has legs in a corporate
world can require a lot of learning by doing , this person needs
to be able to take people through meaningful and powerful
experiences that change their perceptions.

13. sources:
• The secrets of the Chief Design Officer - James Pallister : http://www.designcouncil.org.uk/news-opinion/secrets-chief-design-officer-0
• Building a design-driven culture - Jennifer Kilian, Hugo Sarrazin, and Hyo Yeon : http://www.mckinsey.com/insights/marketing_sales/
building_a_design_driven_culture
• Companies Have Only Just Started To Truly Understand Design - Doreen Lorenzo - http://www.fastcodesign.com/3052163/designing-women/abby-
godee-thinks-companies-have-only-just-started-to-truly-understand-desig
• The rise of the DEO - leadership by Design - http://riseofthedeo.com/
• What Is Behind The Rise Of The Chief Design Officer? - Michelle Stuhl : http://www.forbes.com/sites/groupthink/2014/11/11/what-is-behind-the-
rise-of-the-chief-design-officer/
• DesignIN Tech Report - John Maeda : http://www.kpcb.com/design/design-and-vc

14. M I R E YA J UA R E Z N O R I E GA
D E S I G N T H I N K I N G & D O I N G
CONTACT@MIREYAJUAREZ.COM
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