Social media can be used as a viable data set to make predictions. We successfully predicted 4/5 Oscar winners this year using social media. How could you use it for your business?

1. CANSOCIALMEDIAPREDICTTHEFUTURE?

2. SOCIALMEDIAHASCHANGEDHOW
WE COMMUNICATE

3. IF FACEBOOKWEREA
COUNTRYITWOULD
BE THETHIRD
LARGEST,I.E.CHINA

4. 72%
OF INTERNET USAGE IS
SPENT ON SOCIAL MEDIA
(AND CAT VIDEOS).

5. 47%of Facebook users say Facebook
is their main influencer of
purchases

6. SMARTPHONES
HAVE DRIVEN
GROWTH

7. OFPEOPLEINTHE
UKUSEAMOBILE
DEVISEWHILE
VIEWINGTV
54%

8. LAST YEAR TWITTER
LAUNCHED TV AD
TARGETING THAT COMBINED
ADS ON TWITTER WITH
TRADITIONAL TV ADS TO
DRIVE ENGAGEMENT AND
PURCHASER INTENT.

9. CAN THIS POWER BE USED
FOR GOOD AND EVIL?
TO PREDICT THE FUTURE?

10. CASESTUDY– OSCARS2014
We predicted 4/5 winners using social media

11. WE PREDICTEDTHE WOLF OF
WALLSTREETWOULDWIN
BESTPICTURE
ITDIDN’T.

12. WE COMBINEDSOCIALMETRICSWITH
PASTAWARDSPERFORMANCE

13. DIFFICULTIES
Not all nominees had social media accounts
Voting is not public
Film industry relies on traditional marketing

14. (FILM STUDIOS COULD DO
BETTER. SOME HAVE. SEE OUR
CASE STUDY ON THE HUNGER
GAMES.)

15. WHATDOESTHIS MEANFOR BUSINESS?
If you are running publically voted for competitions,
be aware of social media’s impact.
Social media will become a key data set for
predictions. Don’t ignore it!

16. HOWCOULDIT BE APPLIEDIN THE
FUTURE?

17. ELECTIONS?
BOXOFFICETAKINGSANDRATINGS?
TVRATINGS?

18. WANTMORE?
READTHEFULLARTICLE-HTTP://BIT.LY/1FLHSXK
PREDICTINGTHEWINNEROFEUROVISION2013
WITHSOCIALMEDIA-HTTP://BIT.LY/1L7NPRQ
PREDICTINGTHEWINNEROFXFACTOR2013
WITHSOCIALMEDIA-HTTP://BIT.LY/RROI6H

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