26. Brand Identity Strong masthead and logo Social networking logos up front Login to the Met ‘Family’ Distinctive brand colour palette Dramatic images that tell a story Rich with images light on copy Additional value-added functions Clear call to action Education programme
29. … saying more about your brand than a thousand words
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34. Our brand personality Friendly Professional Modern Polite Elegant Forward thinking Open Inclusive Clear To the point Fun Exciting Caring Respectful
42. Source: Nielson Country Unique Audience (000) Time per person United States 142,052 6hr 9min United Kingdom 29,129 6hr 7min Germany 28,057 4hr 11min France 26,786 4hr 4min Spain 19,456 5hr 30min Italy 18,256 6hr 0min Australia 9,895 6hr 52min
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Notas do Editor
Go around with names? Explain format of the morning. Ask if anyone wants any ground rules (!) 60-seconds with neighbour: “How do you use the internet”
So.. we’ve got our aims... Emphasis of today: “how”
Mention online booking and reasons why this needs further development
What can we say about our most popular pages? Tend to sit towards the top of the Friends’ menu; links with OHP home page Which areas get the most visits? Which get least?
Join as friends?
What is navigation? Getting from A to B. If you have poor navigation, visitors leave.
What’s worked: OHP home page Statistics: Christmas gift membership, production syndicate, Fantastic Mr Fox > Virtuous circle: other areas get more coverage when spot items get well-placed
Giving clear options The benefits of a ‘front page’ format; also – the importance of clear leads (ie. links at the bottom of pages to encourage reading)
How it helps visitors to see where they are on the left-hand menu
Maximise the opportunities for fundraising People can be lazy! Increases our accessibility and inclusiveness Increase revenue for the Friends Support and advance our work
What is Justgiving? How does it work?
How direct donation works
Appeal pages – and how these can be tailored
Review of key fundraising figures; lessons etc.
Options for applying Justgiving
Independent fundraising: is there mileage?
Strong logo: you know who it is. Reinforced by colour palette. Dramatic imagery makes us want to find out more. Social networking logos: we’re a modern organisation who wants to communicate with you. Clear call to action: you know what to do! Log-in and be part of our family and we’ll give you even more benefits. We’ve got a whole host of other online offerings that you’ll love. We’re committed to Education.
A ‘deep’ masthead has more on-line impact. A strong logo and colour palette. Engaging colourful imagery and light on copy with clear key messages.
The power of images
Also limitations of sitting on RBKC site
Elements to review and consider
Emphasis of today: “how”
If you have a business – how do you spread the word? The effect of communities
Social networking: our online communities
The changing shape of internet and why social networks and newsfeeds are becoming key
The newsfeed function – how it’s encorporated across many platforms/media
Social networks have highly engaged audiences to tap into
How does facebook work? What do people do?
Growing age categories: over 25s
What is Twitter? How does it work?
An “old” social network > now getting younger.
How small organisations punch above their weight; how other organisations can get it very wrong.
Some faux-pas: what you probably wouldn’t want to do.
Some faux-pas: what you probably wouldn’t want to do.
Getting the right tone and material.
Getting the right tone and material.
What are blogs? How do they work – why bother with them?
What’s RSS – how does it work? Explain link to blogs.
What’s addthis? How does it work?
Review of agreed lines of work: logistics – making the web work for us.
(In case not covered already!) How much should we be fundraising online? What targets should we have for our google analytics?