This document summarizes Marriott International's digital marketing strategies. Marriott has over 6,000 properties across 30 brands in 122 countries. Their digital strategies include using their mobile app to increase sales and brand promotion. Their goals for digital analytics are to increase brand awareness, expand their customer base, and increase hotel visitors. Their website is beautifully designed and their search engine strategy focuses on expanding search results and gaining priority on sites like Expedia. Marriott utilizes social media platforms like Twitter, Facebook, Instagram and YouTube to promote their brand and connect with consumers. Paid social media is seen as an important part of their strategy when combined with organic social media efforts. Email marketing also plays a role through offering discounts to attract consumers